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Superweek 2019: translators and traitors

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It’s funny how one week in Hungary can give you an overview of the current state of the digital analytics industry. For me, this year’s talks fell into two main categories: cool stuff you can do with data and taking care of our fundamentals. And just as last year, I left with a clear idea on what I »

Automating routine with a hackathon

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In today's hectic world, it's valuable to look at your daily routine and see what can be automated. As our days get filled with tasks in the blink of an eye, it can be hard to take time off for automation. Besides that, I've heard the term hackathon quite a lot over the past few years and thought it might »

Using the Google Analytics customTask to play the Super Mario intro tune

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Have you ever wondered: wouldn't it be nice if all my Google Analytics hits played a sound for every hit? Me neither. But it's almost April 1, and that's the perfect excuse to figure out how we can play a sound for a Google Analytics hit. Playing a basic tone for a hit It turns out it's pretty easy to »

Monitor your website's data layer with Slack

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Data layers are at the foundation of modern-day analytics. Therefore, it's important to monitor the data layer values. You can do so with Slack. »

Superweek 2018: take time to hang out with your data

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Last week, I attended my very first Superweek. I now know that this is the best analytics event I ever attended. It's impossible to capture the event in a single post, as it is a single track, 38-talk event, with food and drinks on the side. So instead, I'll focus the main message that I took home from the event. »