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How to analyse chatbot data

Author image How to analyse chatbot data

As 2017 might very well be the year for chatbots to go mainstream, now is a good time to discuss a way to analyse them. It turns out it’s easy to apply web-based customer journey analysis to a conversational interface. Let's begin. Limitations of standardised reporting Currently, chatbot insights that platforms offer are limited. Let’s take Facebook’s »

Debugging Google Analytics measurements

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Google Analytics is a powerful tool, but sometimes it’s hard to tell in what format an event is measured, or if a page view uses the actual URL for input or a virtual page path value. It's especially hard when you weren’t involved in the measurement setup. This is why you should learn to check Google Analytics measurements. »

Chatbots: moving towards a conversational interface

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Recently, I had a Facebook live stream session about chatbots (Dutch). The focus was on 'How to build a chatbot', but I decided it was a good idea to briefly discuss the trend behind chatbots as well. If you're interested in this, read ahead. A brief history of interfaces Interfaces have come a long way. In a three-part series on »

The Marketing Technologist in 2016: the data

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In 2016, we celebrated our two years anniversary. In the past year, besides all the great posts on analytics, data science, and code, we've again published tons of good content about a variety of subjects, like artificial intelligence and a Slack integration for Pokemon GO. If you wondering where we come from, check out our first post where we talk »

A lean approach to better recruitment insights

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Our HR department has struggled with the insights of their marketing efforts. They know how many people apply for a job, but they don’t see the actual numbers of people that get invited for a first chat or even get the actual job. To give them the insights in Google Analytics, we’ve put our heads together and were »

About the Google Analytics client ID

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One of the core concepts of Google Analytics is the client ID. You can leverage its workings to get interesting insights, e.g. connecting offline revenue connected to online campaign sources. But it’s important to understand what it is. That’s what this post is for, to give you a better understanding of what it is by discussing three »