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Continue reading →: Setting up a cookie law compliant Google Analytics tracker
The European Union has set up a cookie law that forces websites to inform their users about the cookies they set. The Dutch cookie law is even stricter, not allowing websites to set tracking cookies (e.g. for retargeting) without a cookie consent from the user. Google Analytics also has some…
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Continue reading →: How npm 3 solves WebStorm’s performance issues
WebStorm is our IDE of choice and we love it. It’s brilliant. This blog’s title might be a bit of a hyperbole, but WebStorm has a serious issue. There is one big fuckup and that is the way WebStorm indexes stuff. With version 10 the indexing process improved already, but…
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Continue reading →: 3 conversion rate optimisation trends for 2015
At Blue Mango Interactive we are constantly focusing on optimizing the campaign of our clients, in particular Conversion Rate Optimization (CRO) department is working on content and UX optimization. The CRO department is focusing on increasing the conversion rate of brand’s media, their website and several touch points through the…
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Continue reading →: 5 key takeaways from the Google Analytics User Conference in Amsterdam
Last Wednesday I attended the conference day of the ninth Google Analytics User Conference (GAUC) in Amsterdam. It’s the biggest Google Analytics event in Europe. There were a lot of interesting speakers. This post contains my five key takeaways from the conference. For more details about the speakers, visit http://www.gauc.nl/programma-conference-day/.…
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Continue reading →: Google OAuth 2: access data from a Google user in your application
So, you want to access data from a Google user in your application. To accomplish this the user must allow your application to operate as the user. Although it looks simple by clicking “accept” on the login prompt there is a lot more going on than just that. Of course…
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Continue reading →: Export preview urls in Optimizely without starting a test
Today I discoverd that it’s possible to export preview urls in Optimizely without even starting the test! You can do this by following these 3 steps: 1. Open a test in Optimizely That should be easy, you can do it! 2. Open the preview 3. Change the url When the…
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Continue reading →: Angular 2: Where have my factories, services, constants and values gone?
Let’s cut to the chase: they are gone. And in my humble opionion that’s a good thing. The concepts of factories, services, constants, values and providers in Angular 1.x have been critized a lot and caused a lot of confusion for people new to Angular. Even after four years of…
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Continue reading →: Programmatic Buying
What is programmatic buying etc Posts about Programmatic buying Viewability: no guarantee for success by Pim van Boekhold All online marketing terms
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Continue reading →: Online Marketing
What is online marketing, short introduction. Terms Programmatic buying Posts about online marketing Viewability: no guarantee for success by Pim van Boekhold ….
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Continue reading →: Geek vocabulary
Here comes all kinds of Geek terms and stuff. Online marketing Programmatic buying Code Version control Python Data Science CSV Analytics …. Conversion optimization ….
