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Overcoming cross-device challenges with Google Analytics' client ID
Analytics

Overcoming cross-device challenges with Google Analytics' client ID

Google Analytics has a powerful way of measuring cross-device behaviour [https://support.google.com/analytics/answer/3234673?hl=en]. Adding a user ID to your data collection gives you access to reports like device overlap, device paths and device attribution. But it has some limits. In this post, I’ll
May 18, 2016 6 min read
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