Data and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands.
Consumer Journey Measurement
Gaining consistent and compliant data & insights throughout the full consumer journey.
This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions.
Marketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations?
Since the introduction of ITP by Apple there have been continuous discussions
There is a growing awareness around privacy. Several years back, we saw