Consumer Journey Measurement - The Marketing Technologist

Setting up Google Analytics within the AP Guidelines

Data and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands.

Analytics

Improve your tag loads with Trigger Groups in Google Tag Manager

This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions.

gdpr

The EU – US Privacy Shield Invalidated: The Impact on Digital Marketing

Marketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations?

Analytics

On privacy protection and tracking

Since the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection

Analytics

Privacy in Google Analytics and Google Analytics App + Web

There is a growing awareness around privacy. Several years back, we saw the first examples of cookie laws in Europe. Two years ago, the GDPR was introduced. Technology vendors are getting involved (ITP anyone?). And stories like the one about Cambridge Analytica show that data can impact on our everyday