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Connecting offline sales to online campaign sources with Google Analytics - Part 1

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Connecting offline to online is a challenge, but this week we did it. We’ve measured our first offline sales in Google Analytics, and we can directly attribute these to online campaign sources! Awesome right? In this two-part post series, we share the theory behind the system that gives us these insights, so you can setup a similar system yourself. »

What to look for when selecting a customer identifier

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Recognising a user across channels can be a challenge. But if you're able to do so, you can answer some interesting questions: What part of my offline sales can I attribute to online orientation behaviour? How many online orientations result in an offline purchase? For cross-channel reports, it’s important to collect the right data. If you do so you »