Tagged

Data

We distinguish three main themes within Data-Driven Marketing: Consumer Journey Measurement, Marketing Effectiveness, and Consumer Experience Optimisation.

Consumer Experience Optimisation

Why you should pivot your optimization strategy now

Over the last years, Greenhouse has been going through an important transformation in the way we enable brands to grow their business. Coming from a conversion optimisation background we have been evolving towards consumer experience optimisation. In this article, I'll tell you why consumer experience is crucial for sustainable growth,

privacy

Setting up Google Analytics within the AP Guidelines

Data and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands.

Analytics

Improve your tag loads with Trigger Groups in Google Tag Manager

This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions.

gdpr

The EU – US Privacy Shield Invalidated: The Impact on Digital Marketing

Marketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations?

Analytics

On privacy protection and tracking

Since the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection

CXO

Behavioral Science bliss at Nudgestock 2020

Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick

Analytics

Privacy in Google Analytics and Google Analytics App + Web

There is a growing awareness around privacy. Several years back, we saw the first examples of cookie laws in Europe. Two years ago, the GDPR was introduced. Technology vendors are getting involved (ITP anyone?). And stories like the one about Cambridge Analytica show that data can impact on our everyday

Analytics

What you should consider before buying a new tool

When a client asks me: "can you help us implement [tool x]?" or "should we buy [suite a] or [suite b]?", my first reaction is usually a plan to help them implement the tool. What I often forget is the underlying question: why do they think

Analytics

How to optimise for better customer journey data

When we think about conversion rate optimisation, the goal is often to improve conversion on your website. But what about improving data collection? In the ever growing complexity of data collection in a multi-device world, I think it is time for tests that focus on data collection (and data-first UX)

Analytics

How to analyse chatbot data

As 2017 might very well be the year for chatbots to go mainstream, now is a good time to discuss a way to analyse them. It turns out it’s easy to apply web-based customer journey analysis to a conversational interface. Let's begin. Limitations of standardised reporting Currently, chatbot insights

consumer friendly marketing

The importance of soft landing in a consumer friendly experience

In this article I will explain why and how to use data and scenario mapping to supply a consumer friendly message. It's impressive to see how much data, technology and innovation is used to make online marketing ads work the way they do. Our goal is to show the right

Analytics

7 reasons to use Snowplow besides Google Analytics 360

We recently got the question: if we start using Google Analytics 360 and Big Query, do we still need to use a second data logger like Snowplow Analytics? A great question. I discussed this question with our data team and it turns out using Snowplow (an open source data logger)

Analytics

Connecting offline sales to online campaign sources with Google Analytics - Part 1

Connecting offline to online is a challenge, but this week we did it. We’ve measured our first offline sales in Google Analytics, and we can directly attribute these to online campaign sources! Awesome right? In this two-part post series, we share the theory behind the system that gives us

CRO

3 steps to remove all sensitive user data from Hotjar

If you're not using Hotjar yet, you should be. While Google Analytics gives you a lot of quantitative data to interpret, Hotjar focusses on qualitative data, letting you know exactly what actions your visitors are taking on your site. We're talking heatmaps and screen recordings here. Screen recordings are especially

metrics

Improve your customer journey with data collection

During my talk at Growth Hacking symposium in March, I presented a guide for setting up data collection for any project, startup or website. In this post, I’ll discuss that specific guide and help you set up your basic metrics. Why should you collect data? Let's start with the

Analytics

What to look for when selecting a customer identifier

Recognising a user across channels can be a challenge. But if you're able to do so, you can answer some interesting questions: What part of my offline sales can I attribute to online orientation behaviour? How many online orientations result in an offline purchase? For cross-channel reports, it’s important

Analytics

How to create a random data view in Google Analytics

If you're a web analyst, and you’re really proud of a analytics solution or report, you might want to share that solution with others. The hard part is that the company, agency or startup you're working for often doesn’t want you to share the data publicly. And if

Data

What I’ve learned by giving a talk about data to 100 people

Last week, I gave my first ever talk for a large audience at the Next Symposium on Growth Hacking at Tilburg University. The message of my talk: “data helps you make better decisions for your company, project or startup. Put it at the heart”. It was a very interesting experience,

Data

When creativity hurts data: a visualisation story

Yesterday , I saw a graph in the Dutch newspaper 'De Telegraaf' that frustrated me. It shows data about damages caused by fireworks in Dutch cities. Sadly, they decided to visualize in a way that leaves room for interpretation. Three different interpretations to be precise. The graph Let’s start with

Visualisation

7 things I’ve learned by attending the 2015 Data Visualisation Summit in London

This week, I attended the Data Visualisation Summit in London. This post contains my 7 key takeaways from the presentations I attended. For those of you looking for a quick snack, here’s the list: Don’t forget where your data comes from How web design is a form of

CRO

Getting started with Sequential Messaging: the 4 main stages

Not all the visitors coming to your website are ready to convert. Each user will pass through a process before they have the intention to purchase a certain product or service. At Blue Mango we call such process "the customer journey". The journey is unique for every user

CRO

3 conversion rate optimisation trends for 2015

At Blue Mango Interactive we are constantly focusing on optimizing the campaign of our clients, in particular Conversion Rate Optimization (CRO) department is working on content and UX optimization. The CRO department is focusing on increasing the conversion rate of brand's media, their website and several touch points through the