Why you should pivot your optimization strategy now
Over the last years, Greenhouse has been going through an important
transformation
Data
We distinguish three main themes within Data-Driven Marketing: Consumer Journey Measurement, Marketing Effectiveness, and Consumer Experience Optimisation.
Setting up Google Analytics within the AP Guidelines
Data and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands.
Improve your tag loads with Trigger Groups in Google Tag Manager
This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions.
The EU – US Privacy Shield Invalidated: The Impact on Digital Marketing
Marketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations?
On privacy protection and tracking
Since the introduction of ITP by Apple there have been continuous discussions
Behavioral Science bliss at Nudgestock 2020
Two weeks ago I have been attending the largest behavioural gathering I
Privacy in Google Analytics and Google Analytics App + Web
There is a growing awareness around privacy. Several years back, we saw
What you should consider before buying a new tool
When a client asks me: "can you help us implement [tool x]
How to optimise for better customer journey data
When we think about conversion rate optimisation, the goal is often to
How to analyse chatbot data
As 2017 might very well be the year for chatbots to go
The importance of soft landing in a consumer friendly experience
In this article I will explain why and how to use data
7 reasons to use Snowplow besides Google Analytics 360
We recently got the question: if we start using Google Analytics 360