Over the last years, Greenhouse has been going through an important transformation
We distinguish three main themes within Data-Driven Marketing: Consumer Journey Measurement, Marketing Effectiveness, and Consumer Experience Optimisation.
Data and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands.
This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions.
Marketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations?
Since the introduction of ITP by Apple there have been continuous discussions
Two weeks ago I have been attending the largest behavioural gathering I
There is a growing awareness around privacy. Several years back, we saw
When a client asks me: "can you help us implement [tool x]
When we think about conversion rate optimisation, the goal is often to
As 2017 might very well be the year for chatbots to go
In this article I will explain why and how to use data
We recently got the question: if we start using Google Analytics 360