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7 reasons to use Snowplow besides Google Analytics 360

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We recently got the question: if we start using Google Analytics 360 and Big Query, do we still need to use a second data logger like Snowplow Analytics? A great question. I discussed this question with our data team and it turns out using Snowplow (an open source data logger) besides premium analytics tooling like Google Analytics 360 has several »

Recap: Google Analytics User Conference - GAUC 2016

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Last week, I attended the Conference day of the seventh official Google Analytics User Conference in Amsterdam in search of new Google Analytics tips and tricks. More information about the Program of GAUC 2016 can be found here: http://www.gauc.nl/programma-conference-day/. So, what are the key takeaways of the master classes this year? 1: From offline to online »