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Kosi

A collection of 2 posts
Your banner might be even more effective than you think
Analytics

Your banner might be even more effective than you think

The last couple of years, marketeers have optimized their banners mostly on click and everything that comes after that (visits, conversions, etc.). We all did a lot of A/B testing to find the best creative. This resulted in a very sales focused design language: vociferous, commercial banners that beg
Jan 16, 2017 5 min read
No click? Still results!
Analytics

No click? Still results!

What's the true value of an online ad impression? It's an ongoing discussion which continues to pop up. Everyone agrees the last click model undervalues campaigns that fulfill an important role in the start of the buying cycle. Not every ad has to lead to a sale instantly. Most other
Dec 29, 2016 3 min read
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