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Your banner might be even more effective than you think

Author image Your banner might be even more effective than you think

The last couple of years, marketeers have optimized their banners mostly on click and everything that comes after that (visits, conversions, etc.). We all did a lot of A/B testing to find the best creative. This resulted in a very sales focused design language: vociferous, commercial banners that beg for a click. Let's say one in a thousand people »

No click? Still results!

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What's the true value of an online ad impression? It's an ongoing discussion which continues to pop up. Everyone agrees the last click model undervalues campaigns that fulfill an important role in the start of the buying cycle. Not every ad has to lead to a sale instantly. Most other common conversion attribution models only observe what happens after a »