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Improve your customer journey with data collection

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During my talk at Growth Hacking symposium in March, I presented a guide for setting up data collection for any project, startup or website. In this post, I’ll discuss that specific guide and help you set up your basic metrics. Why should you collect data? Let's start with the most important question: why should you set up a data »

Introducing Robr rate: a metric to spot easy to sell products

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When you’re running or managing a webshop, it can be hard to identify which products are hardest or easiest to sell. Reports like Google Analytics’ Enhanced Ecommerce show you buy-to-detail and cart-to-detail rates, that give you an indication of how many people see a product, add it to the cart and buy it. But it’s harder to tell »