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Measuring use of chatbots with Google Analytics

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Recently, there's been a lot of fuss about chatbots. They're 'the new thing' and anyone cool does something with AI in a project. Platforms like API.ai (Google) and Wit.ai (Facebook) are helping the hype along quite a bit. Within a few clicks, anyone can have a chatbot at their disposal. But how well do these chatbots appeal to »

Connecting offline sales to online campaign sources with Google Analytics - Part 2

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Connecting offline to online is a challenge, but this week we did it. We’ve measured our first offline sales in Google Analytics, and we can directly attribute these to online campaign sources! .... This post describes the general system. The second post will discuss the actual code used in the system. The text mentioned above is a recap of the »

Commercial Chatbots: What does the Consumer think?

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Within Greenhouse Group Labs, four students are currently exploring the world of chatbots. The aim is to reveal insights regarding businesses’ incentives to use chatbots and the effect of chatbot usage on customer satisfaction. Meanwhile, various chatbots will be developed and prototyped, most probably with wit.ai. What precisely is a chatbot? According to academics, a chatbot could be defined »