Paid Search - The Marketing Technologist | The marketing technology blog

Paid Search

A collection of 3 posts

Time to get Fluffy!

Over the years, the field of search marketers has expanded enormously. Next to the traditional search networks Google and Bing, there is an increasing number of options for search marketers to claim visibility to the public, such as marketplaces and YouTube. At the same time we experience an increase in

Explore new waters with branding in paid search

Explore new waters with branding in paid search

“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling this to others. Paid search has always been considered a performance channel. While Google has shared a brand uplift study [https://adwords.googleblog.com/2014/06/new-study-search-ads-lift-brand.

Ensure quality & performance on a larger scale

Ensure quality & performance on a larger scale

Today's paid search accounts are often very big, containing hundreds of keywords. In order to optimize these accounts, search specialists have to carry out many repeating, time-consuming tasks that get boring after a while. With all these repetitive tasks, it is becoming more challenging for search specialists to reserve time