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Why you should pivot your optimization strategy now

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Over the last years, Greenhouse has been going through an important transformation in the way we enable brands to grow their business. Coming from a conversion optimisation background we have been evolving towards consumer experience optimisation. In this article, I'll tell you why consumer experience is crucial for sustainable growth, especially given the historical moment we as humanity are facing. »

Behavioral Science bliss at Nudgestock 2020

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Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick Fagan (an ex-Cambridge Analytica scientist) shared their ideas and knowledge. »