In this second post in a series of posts about a content recommendation system for The Marketing Technologist (TMT) website we are going to elaborate on the concept of content-based recommendation systems. In the first post [https://www.themarketingtechnologist.co/building-a-recommendation-engine-for-geek-setting-up-the-prerequisites-13/] we described the benefits of recommendation systems and we

The goal of data science is typically described as creating value from Big Data. However, data science should also meet a second goal, that is, avoiding an information overload. One particular type of projects that really meet these two goals are recommendation engines. Online stores such as Amazon but also