Over the years, the field of search marketers has expanded enormously. Next to the traditional search networks Google and Bing, there is an increasing number of options for search marketers to claim visibility to the public, such as marketplaces and YouTube. At the same time we experience an increase in budgets for branding purposes within paid search. Hein van der »
“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling this to others. Paid search has always been considered a performance channel. While Google has shared a brand uplift study before (spoiler alert: 80% lift in top-of-mind awareness!), the perception of paid search does not seem to »
Today's paid search accounts are often very big, containing hundreds of keywords. In order to optimize these accounts, search specialists have to carry out many repeating, time-consuming tasks that get boring after a while. With all these repetitive tasks, it is becoming more challenging for search specialists to reserve time for strategic thinking. An example of a repetitive and time-consuming »
When working in the field of SEA, one of your main goals is to get people to click on your ads. But what if the website is down, or not working properly because of a technical issue? That's a waste of that CPC, right? At Greenhouse Group we monitor all our clients' websites with uptime monitoring tools, like Uptime Robot »
We are running a campaign for one of our clients that is about a fluffy heart with GPS hardware that is travelling through the country. It looks something like this: We'll get deeper into this campaign in another post on The Marketing Technologist, but for now it's enough to know that for every kilometre the heart travels our client will »