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The Facebook Pixel: from true love to Trojan horse?

Author image The Facebook Pixel: from true love to Trojan horse?

Last week Facebook informed their advertisers about an enhancement to the Facebook pixel. According to the Social Media giant they will start to ‘send additional event data, including button clicks and related page metadata’ in order to ‘improve ads delivery and reporting’. It is obvious that this is yet another approach of Facebook to enlarge, their already massive, database of »

Are we willing to embrace chatbots?

One of those technologies explored revolves around chatbots. A chatbot is an artificial intelligence system that is able to manage a natural conversation with a user, and that has a sound knowledge base to interact with that user. More than a fad, Silicon Valley giants are investing heavily in AI software fueling chatbots and 2 in 3 millennials have interacted »

How to annoy people with your loyalty program

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You're walking into your favorite coffee shop. The eyes of the girl behind the counter light up as she sees you, and her face opens up in a big smile. She waves and says 'the usual?' You smile back, nod and take a seat near the counter and look through the menu, thinking about getting something to eat. While »

Advertising on Snapchat

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Snapchat is one of the fastest growing social platforms of this time. Using the app is the rule rather than the exception among the youth. As Snapchat is constantly working on new innovations and services, the platform becomes more interesting for advertisers. With a whopping 150 million daily users (from which at least 2.5 million in the Netherlands) and »

Pragmatic approach to get Disqus comment notifications in Slack

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We use the awesome Disqus platform to enable comments on the posts on The Marketing Technologist. The only downside is that - because I've created the Disqus account with my email address - the only one getting notifications when someone writes a comment on an article, is me. Until recently, I forwarded the emails to the author of the post »

Commercial Chatbots: What does the Consumer think?

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Within Greenhouse Group Labs, four students are currently exploring the world of chatbots. The aim is to reveal insights regarding businesses’ incentives to use chatbots and the effect of chatbot usage on customer satisfaction. Meanwhile, various chatbots will be developed and prototyped, most probably with wit.ai. What precisely is a chatbot? According to academics, a chatbot could be defined »