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Improve your tag loads with Trigger Groups in Google Tag Manager

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This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions. »

Monitor your website's data layer with Slack

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Data layers are at the foundation of modern-day analytics. Therefore, it's important to monitor the data layer values. You can do so with Slack. »

Every tag manager setup needs a general blocking rule

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A tag manager allows you to disconnect your marketing tags from your website. It puts the control of these tags in the hands of the people who use them: marketers. It also disconnects all the tags from your developers. This is good for flexibility, but not quite as good for developers as they lose control of the scripts that run »

What is a tag manager?

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We’ve been working with tag managers for about three years now, but we still notice some unclarity about what a tag manager is amongst both colleagues and clients alike. Let’s clarify things. What are tags? First things first: what does tag in tag manager stand for? Tags are generally code snippets that you’ll want to place on »

Other tag managers on the block: Qubit Opentag

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At Greenhouse Group, we’ve been working with tag manager for over 3.5 years now. Over the last part of that period, a lot of articles popped up about Google Tag Manager (GTM), Google’s solution to tag management. It’s a great option, but there are some other vendors out there that also offer great tag management systems »