Tech - The Marketing Technologist | The marketing technology blog

Tech

A collection of 5 posts

⚡AMPing up? A few things to consider.

⚡AMPing up? A few things to consider.

A few weeks ago, I attended AMPConf 2018 [https://www.ampproject.org/amp-conf/] in Amsterdam. It's been a few years since the first AMP [https://www.ampproject.org] (Accelerated Mobile Pages) library was released, and yet it's not a very known concept to most people. Google is a very big

What you should consider before buying a new tool

What you should consider before buying a new tool

When a client asks me: "can you help us implement [tool x]?" or "should we buy [suite a] or [suite b]?", my first reaction is usually a plan to help them implement the tool. What I often forget is the underlying question: why do they think they need this tool?

Stop blaming tech for Trump

Stop blaming tech for Trump

Last night, I was browsing TechCrunch for interesting reads on tech. I noticed something. Tech doesn't seem to be happy with Trump [https://techcrunch.com/gallery/tech-leaders-respond-to-upcoming-trump-presidency/slide/4/] . There's an article about the influence social media had on the way we gauged Trump's chances of beating Hillary [https://techcrunch.

Api.ai vs Wit.ai (or is it Google vs Facebook?)

Api.ai vs Wit.ai (or is it Google vs Facebook?)

Yesterday’s big news in the world of chatbots was Google acquiring Api.ai [https://techcrunch.com/2016/09/19/google-acquires-api-ai-a-company-helping-developers-build-bots-that-arent-awful-to-talk-to/] , a company which allows developers to integrate natural language processing and understanding into their applications. Think of it like talking to someone, but instead, that someone is now your

Is Apple mocking Google's Alphabet announcement?

This post is not about code, analytics or data. It's about tech. And something I've noticed after Apple's September 9 event. On August 10, Google announced an organizational restructuring. They announced Alphabet [http://abc.xyz]. On September 9, Apple announced, amongst other devices, the iPad Pro [http://www.apple.com/