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What to look for when selecting a customer identifier
Analytics

What to look for when selecting a customer identifier

Recognising a user across channels can be a challenge. But if you're able to do so, you can answer some interesting questions: * What part of my offline sales can I attribute to online orientation behaviour? * How many online orientations result in an offline purchase? For cross-channel reports, it’s important
Jun 9, 2016 4 min read
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