Data & Marketing science newsletter – April

Hey! In this edition of the Data & Marketing Science newsletter, you’ll find an explanation of our transition to Choreograph (and with it, our new design) in the Data Spotlight, an explanation of Radio/TV Attribution tool in the Data Deepdive, and a new segment: Guess the A/B Test!

Data Spotlight: Choreograph NL

Exciting news! From April 1^st, the Nexus Data Craft together with the MARS team and the BigIntel team continued as Choreograph NL, with operations divided into Product & Engineering and Services.

This transformation aligns with the Choreograph global model, putting Data & Tech at our core. With this change of name, we have strong presence of Choreograph in the Netherlands: A local Choreograph group (formerly known as the Data Craft, MARS, and BigIntel) reporting into Guus Beekmans, plus an international Choreograph Hub that operates from the Netherlands, reporting to Choreograph global leadership.

Want to learn more? Contact us

Data Deepdive: Radio/TV Attribution Tool

Want to understand how your clients’ TV and radio ads are really performing? RTVA, our Radio and TV Attribution tool, provides the clarity you need. We measure the immediate impact of TV and radio ads on website visits, giving you concrete metrics on campaign effectiveness and efficiency.

RTVA provides insights into the impact of various factors, including saleshouse, channels, time of day, and prime spots. We also deliver an interactive Power BI dashboard that allow you to gain insights and optimize your campaigns even while they’re still running. Using these insights, clients and AV specialists can optimize campaigns for maximum impact. The result? Smarter, more effective advertising strategies.

Is your client ready to make data-driven decisions about their TV and radio spend? Contact our Data Science team!

Guess the A/B-test

What do you think? Which variant won?