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Continue reading →: 3 conversion rate optimisation trends for 2015
At Blue Mango Interactive we are constantly focusing on optimizing the campaign of our clients, in particular Conversion Rate Optimization (CRO) department is working on content and UX optimization. The CRO department is focusing on increasing the conversion rate of brand’s media, their website and several touch points through the…
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Continue reading →: 5 key takeaways from the Google Analytics User Conference in Amsterdam
Last Wednesday I attended the conference day of the ninth Google Analytics User Conference (GAUC) in Amsterdam. It’s the biggest Google Analytics event in Europe. There were a lot of interesting speakers. This post contains my five key takeaways from the conference. For more details about the speakers, visit http://www.gauc.nl/programma-conference-day/.…
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Continue reading →: Google OAuth 2: access data from a Google user in your application
So, you want to access data from a Google user in your application. To accomplish this the user must allow your application to operate as the user. Although it looks simple by clicking “accept” on the login prompt there is a lot more going on than just that. Of course…
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Continue reading →: Export preview urls in Optimizely without starting a test
Today I discoverd that it’s possible to export preview urls in Optimizely without even starting the test! You can do this by following these 3 steps: 1. Open a test in Optimizely That should be easy, you can do it! 2. Open the preview 3. Change the url When the…
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Continue reading →: Angular 2: Where have my factories, services, constants and values gone?
Let’s cut to the chase: they are gone. And in my humble opionion that’s a good thing. The concepts of factories, services, constants, values and providers in Angular 1.x have been critized a lot and caused a lot of confusion for people new to Angular. Even after four years of…
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Continue reading →: Programmatic Buying
What is programmatic buying etc Posts about Programmatic buying Viewability: no guarantee for success by Pim van Boekhold All online marketing terms
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Continue reading →: Online Marketing
What is online marketing, short introduction. Terms Programmatic buying Posts about online marketing Viewability: no guarantee for success by Pim van Boekhold ….
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Continue reading →: Geek vocabulary
Here comes all kinds of Geek terms and stuff. Online marketing Programmatic buying Code Version control Python Data Science CSV Analytics …. Conversion optimization ….
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Continue reading →: Xebicon Amsterdam 2015: our notes (1/2)
8 tracks ranging from Microservices, Datacenter Automation, Test Automation, Internet of Things, Big Data, Continuous Delivery, Agile to Software Development; Xebicon 2015 took place in the Westergastfabriek in Amsterdam last week. Whole day long you could participate in Handson labs on Go, Docker and the Internet of Things! We went…
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Continue reading →: How we keep our mobile device lab small and simple
In the responsive and adaptive web design movement a need for real world testing came along. There is and always will be a very wide variation of devices and operating systems. It’s important to think about what mobile devices should and should not be on your mobile device wall to…
