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Continue reading →: Smart clothing makes it feel real
This post is about the Smart Clothing Project of Greenhouse Group Labs. Labs is an ideal opportunity for Greenhouse Group to test technology before it has fully matured. The Lab is run by students from tech universities. What is smart clothing? Smart clothing is clothing with electronics embedded in it.…
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Continue reading →: Five insights on display campaigns from Facebook’s Atlas
When Facebook acquired adserver Atlas from Microsoft in 2013, I was a bit surprised. Now I see it was a brilliant move. By connecting to Facebook’s userbase, Atlas gives a lot of interesting insights in display campaigns. Although Facebook had to change quite a lot to accomplish this result. Here…
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Continue reading →: The CEDDL: a data layer standard that never was?
About a month ago, my friend and colleague Siebe introduced me to a document called the Customer Experience Digital Data Layer standard, or CEDDL for short. It’s a standard for data layers that describes how onsite data can be structured in a JavaScript object. It was created at the end…
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Continue reading →: Our first insights in the ad-blocking consumer
The use of ad-blockers is growing fast, as consumers are getting tired of irrelevant and annoying advertisements. According to Adobe and PageFair, 181 million online consumers use an ad-blocker and 41,4 billion dollars of income is being missed out by online publishers due to the use of ad-blockers. As these…
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Continue reading →: Creating dynamic videos using JavaScript and After Effects: the basics
In digital marketing, there is a lot of buzz around dynamic videos. You may have noticed all the start-ups popping up in this scene. Dynamic is nothing new in the world of display advertising. We already see a lot of dynamic ads for retargeting by big parties like Criteo, but…
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Continue reading →: One JavaScript bookmark to make checking tags easier
Last Friday, my friend and colleague Bart Persoons and I got a request to do a double-check on some pixels. While checking, we thought of a solution that would let less technical people do a double-check by themselves more easily. The result? A JavaScript bookmark. Why do we need this?…
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Continue reading →: Get more out of the Google Analytics app by showing less data
Google Analytics has a lot of great reports, but sometimes you’ll only want to see a small subset of your data. For me, that ‘sometimes’ is when I’m using the official Google Analytics app to see how my project is doing. Creating a custom view for optimal use of the…
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Continue reading →: A moving object in your campaign? Update Adwords accordingly every hour.
We are running a campaign for one of our clients that is about a fluffy heart with GPS hardware that is travelling through the country. It looks something like this: We’ll get deeper into this campaign in another post on The Marketing Technologist, but for now it’s enough to know…
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Continue reading →: A recommendation system for blogs: Setting up the prerequisites (part 1)
The goal of data science is typically described as creating value from Big Data. However, data science should also meet a second goal, that is, avoiding an information overload. One particular type of projects that really meet these two goals are recommendation engines. Online stores such as Amazon but also…
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Continue reading →: Is there time for coffee? Your execution time is ticking in Python!
Last month I was working on a machine learning project. If you make use of grid search to find the optimum parameters, it is nice to know how much time an iterating process costs, so I do not waste my time. In this blog you’ll learn how to: Install the…
