Creating a lightweight game using PixiJs - part 1
We live in a world in which advertisement is more annoying than
Creative
Can AR reach Generation Z where normal advertising can't?
With an average attention span of 12 seconds amongst Generation Y and a staggering 8 seconds amongst Generation Z, companies are continuously challenged in their storytelling on social media. It has to be short but captivating, quick but meaningful. Can augmented reality come to the rescue?
Working with Creative Macros in AppNexus hosted creatives
As a creative developer, one of the best features of AppNexus is
Your banner might be even more effective than you think
The last couple of years, marketeers have optimized their banners mostly on