Creative - The Marketing Technologist | The marketing technology blog

Creative

A collection of 4 posts

Creating a lightweight game using PixiJs - part 1

Creating a lightweight game using PixiJs - part 1

We live in a world in which advertisement is more annoying than ever. How can we break the media blindness most users have? At Greenhouse Group [https://www.greenhousegroup.com/], we believe interaction is the key to involve users with your brand. Last year, we created the Ditzo Pechman game

Working with Creative Macros in AppNexus hosted creatives

Working with Creative Macros in AppNexus hosted creatives

As a creative developer, one of the best features of AppNexus is their huge number of creative macros. We use those macros for quite some purposes, like reading query string parameters [https://www.themarketingtechnologist.co/passing-query-string-parameters-to-creatives-in-appnexus/], reading user context information like state and device type and to do some advanced

Your banner might be even more effective than you think

Your banner might be even more effective than you think

The last couple of years, marketeers have optimized their banners mostly on click and everything that comes after that (visits, conversions, etc.). We all did a lot of A/B testing to find the best creative. This resulted in a very sales focused design language: vociferous, commercial banners that beg