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The Facebook Pixel: from true love to Trojan horse?

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Last week Facebook informed their advertisers about an enhancement to the Facebook pixel. According to the Social Media giant they will start to ‘send additional event data, including button clicks and related page metadata’ in order to ‘improve ads delivery and reporting’. It is obvious that this is yet another approach of Facebook to enlarge, their already massive, database of »

Api.ai vs Wit.ai (or is it Google vs Facebook?)

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Yesterday’s big news in the world of chatbots was Google acquiring Api.ai, a company which allows developers to integrate natural language processing and understanding into their applications. Think of it like talking to someone, but instead, that someone is now your phone, and it actually understands what you’re saying. Services like Api.ai and Wit.ai are »

Commercial Chatbots: What does the Consumer think?

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Within Greenhouse Group Labs, four students are currently exploring the world of chatbots. The aim is to reveal insights regarding businesses’ incentives to use chatbots and the effect of chatbot usage on customer satisfaction. Meanwhile, various chatbots will be developed and prototyped, most probably with wit.ai. What precisely is a chatbot? According to academics, a chatbot could be defined »

Get more out of Facebook Messenger

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Answering questions and interacting with people on a Facebook business page was already possible. Now there are options which make this a lot easier, like automatic replies and the Messenger code and username. Do you already make use of these possibilities? How to set up automatic replies in Facebook Messenger You want people to get a reply asap, but you »

Facebook's advertising tips: First look

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On June 28th Facebook hosted one of her Agency Academies in Amsterdam. During these academies, Dutch Facebook agencies are invited and updated about the latest developments on the platform. One of the announcements on that day was that Facebook would now assist you in your advertising campaigns by giving you tips on your performance and would suggest edits to improve »