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Improve your tag loads with Trigger Groups in Google Tag Manager

This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions. »

The EU – US Privacy Shield Invalidated: The Impact on Digital Marketing

Marketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations? »

On privacy protection and tracking

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Since the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection going, as if ITP weren’t active. I think it »

Google Analytics User Deletion API in Python

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The user deletion API for Google Analytics allows you to delete user data. In this post, I’ll share a brief introduction on what the API allows you to do and how you can use the API in Python. How it worksThe official documentation describes the API as follows: The Google Analytics User Deletion API allows customers to process deletions »

How the new Google Analytics may impact how you ask for consent

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You might have missed it. You might not have missed it. But Google has shared their plans to unify app and web tracking. It does look like a good new direction for the product. If you like to read more about the details of the new release, I recommend reading Krista Seiden's post. What I would like to focus on »