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On privacy protection and tracking

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Since the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection going, as if ITP weren’t active. I think it »

Setting up Google Analytics with an HttpOnly cookie

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With privacy protection on the rise, the stability of client-side cookie is in jeopardy. The life-time of Google Analytics‘ client id cookie ranges from a day in the most strict scenario to two full years in the best possible scenario. Because of this, you may want to setup a test where you track users based on a HttpOnly cookie. In »

Three solutions to track AdWords conversion on Safari 11

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Since the release of Apple's Safari 11 update, there has been a lot going on about measuring Google AdWords conversions. With the release, Apple introduced "Intelligent Tracking Prevention (ITP)". What is Intelligent Tracking Prevention? In short, ITP classifies trackers that are able to track users cross-site. After this classification, a cookie can only be used for 24 hours »