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Personalized offline ads - Part 1: Recognizing people

Personalized offline ads - Part 1: Recognizing people

Online ads are getting more and more personalized. To a large degree, this is made possible because of the huge amounts of data gathered online. Using this data, smart algorithms are able to tailor ads to a specific person's interests and needs. What if we would be able to personalize ads on the same level in the offline world? The »

Api.ai vs Wit.ai (or is it Google vs Facebook?)

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Yesterday’s big news in the world of chatbots was Google acquiring Api.ai, a company which allows developers to integrate natural language processing and understanding into their applications. Think of it like talking to someone, but instead, that someone is now your phone, and it actually understands what you’re saying. Services like Api.ai and Wit.ai are »

Commercial Chatbots: What does the Consumer think?

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Within Greenhouse Group Labs, four students are currently exploring the world of chatbots. The aim is to reveal insights regarding businesses’ incentives to use chatbots and the effect of chatbot usage on customer satisfaction. Meanwhile, various chatbots will be developed and prototyped, most probably with wit.ai. What precisely is a chatbot? According to academics, a chatbot could be defined »

GHG Labs: "The web loyalty system is ready to bring change to digital marketing"

As some of you might remember, two months ago we introduced you to the first worldwide web loyalty system, which was created to deal with the users’ rejection of digitals ads that are seen by them as irrelevant. In the meantime, we named it Ad-Wallet and managed to finalize our prototype. What was left to do One of the aspects »

Shopping in the future: a virtual reality experience

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Virtual reality still seems something out of the ordinary for many people. Some definitely think it belongs to the science fiction world, while others think it is very close to becoming realistic and I fall into the latter category. However, even the most sceptical ones should probably consider changing their minds as several companies became increasingly more interested in this »

A GHG Labs concept: The first worldwide web loyalty system

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AdBlock. The very word sends chills down the spine of the whole digital advertising world. Yet for many consumers, it's the hero they desperately need. To them, obtrusive digital ads have become a constant annoyance during their regular online activities. Although several ads are actually helpful or entertaining, there are just as many that are too long to watch, too »