Media - The Marketing Technologist | The marketing technology blog

Media

A collection of 6 posts

Explore new waters with branding in paid search

Explore new waters with branding in paid search

“Search = performance”. “With paid search sales are for the taking”. This is what you were told or maybe you were the one telling this to others. Paid search has always been considered a performance channel. While Google has shared a brand uplift study [https://adwords.googleblog.com/2014/06/new-study-search-ads-lift-brand.

Ensure quality & performance on a larger scale

Ensure quality & performance on a larger scale

Today's paid search accounts are often very big, containing hundreds of keywords. In order to optimize these accounts, search specialists have to carry out many repeating, time-consuming tasks that get boring after a while. With all these repetitive tasks, it is becoming more challenging for search specialists to reserve time

Working with Creative Macros in AppNexus hosted creatives

Working with Creative Macros in AppNexus hosted creatives

As a creative developer, one of the best features of AppNexus is their huge number of creative macros. We use those macros for quite some purposes, like reading query string parameters [https://www.themarketingtechnologist.co/passing-query-string-parameters-to-creatives-in-appnexus/], reading user context information like state and device type and to do some advanced

Your banner might be even more effective than you think

Your banner might be even more effective than you think

The last couple of years, marketeers have optimized their banners mostly on click and everything that comes after that (visits, conversions, etc.). We all did a lot of A/B testing to find the best creative. This resulted in a very sales focused design language: vociferous, commercial banners that beg