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Online Advertising

Your banner might be even more effective than you think
Analytics

Your banner might be even more effective than you think

The last couple of years, marketeers have optimized their banners mostly on
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Koen Neggers
No click? Still results!
Analytics

No click? Still results!

What's the true value of an online ad impression? It's an ongoing
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Guus Beekmans
All I want for Christmas is MRAID!
Mobile advertising

All I want for Christmas is MRAID!

"Why does my ad work on the web but not in-app?". The
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Dominiek van Esse
Research: Mobile advertising increases both online and offline sales
Analytics

Research: Mobile advertising increases both online and offline sales

Finally, there’s proof for what we’ve known all along: mobile
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Mark van Zuijlen
Instagram: get more out of your carousel ads with this simple trick [case]
Facebook

Instagram: get more out of your carousel ads with this simple trick [case]

October 1st last year was a day for celebration for Facebook. After
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Thomas van der Biezen
Five insights  on display campaigns from Facebook’s Atlas
Analytics

Five insights on display campaigns from Facebook’s Atlas

When Facebook acquired adserver Atlas from Microsoft in 2013, I was a
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Guus Beekmans
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