October 1st last year was a day for celebration for Facebook. After trial runs in a couple of countries, Instagram finally became a medium for advertisements. In the Netherlands, Hellman's (a Unilever brand) was the first one to use it. Another Instagram advertising pioneer was Heineken. Although there was some

When Facebook acquired adserver Atlas from Microsoft in 2013, I was a bit surprised. Now I see it was a brilliant move. By connecting to Facebook's userbase, Atlas gives a lot of interesting insights in display campaigns. Although Facebook had to change quite a lot to accomplish this result. Here