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Behavioral Science bliss at Nudgestock 2020

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Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick Fagan (an ex-Cambridge Analytica scientist) shared their ideas and knowledge. »

Privacy in Google Analytics and Google Analytics App + Web

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There is a growing awareness around privacy. Several years back, we saw the first examples of cookie laws in Europe. Two years ago, the GDPR was introduced. Technology vendors are getting involved (ITP anyone?). And stories like the one about Cambridge Analytica show that data can impact on our everyday lives. Even though Google Analytics is just a small dot »

A story about Superweek 2020

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Last week I attended my first Superweek in Hungary. A five day conference including a lot of amazing talks, great people, beautiful surroundings and a girl from the Netherlands having a blast! I can’t summarise the entire event in this single blog post, however I will take you with me to check out a few talks that really made »

Setting up Google Analytics with an HttpOnly cookie

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With privacy protection on the rise, the stability of client-side cookie is in jeopardy. The life-time of Google Analytics‘ client id cookie ranges from a day in the most strict scenario to two full years in the best possible scenario. Because of this, you may want to setup a test where you track users based on a HttpOnly cookie. In »

Google Analytics User Deletion API in Python

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The user deletion API for Google Analytics allows you to delete user data. In this post, I’ll share a brief introduction on what the API allows you to do and how you can use the API in Python. How it worksThe official documentation describes the API as follows: The Google Analytics User Deletion API allows customers to process deletions »