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Continue reading →: Setting up Google Analytics within the AP GuidelinesData and privacy has become an important concern in our lives. The introduction of GDPR has impacted freedom in tracking and cookie usage. This article focuses on how to use Google Analytics within the guidelines of the Autoriteit Persoonsgegevens in The Netherlands.
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Continue reading →: Improve your tag loads with Trigger Groups in Google Tag ManagerThis article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions.
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Continue reading →: The EU – US Privacy Shield Invalidated: The Impact on Digital MarketingMarketing vendors are closely monitoring the latest developments on the US Privacy Shield, researching what the impact on their business could be. Will this eventually change the way how we organize data transfers between the EU & US & will it impact our daily marketing operations?
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Continue reading →: On privacy protection and trackingSince the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection…
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Continue reading →: Behavioral Science bliss at Nudgestock 2020
Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick…
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Continue reading →: A story about Superweek 2020
Last week I attended my first Superweek in Hungary. A five day conference including a lot of amazing talks, great people, beautiful surroundings and a girl from the Netherlands having a blast! I can’t summarise the entire event in this single blog post, however I will take you with me…
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Continue reading →: Setting up Google Analytics with an HttpOnly cookie
With privacy protection on the rise, the stability of client-side cookie is in jeopardy. The life-time of Google Analytics‘ client id cookie ranges from a day in the most strict scenario to two full years in the best possible scenario. Because of this, you may want to setup a test…
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Continue reading →: Google Analytics User Deletion API in Python
The user deletion API for Google Analytics allows you to delete user data. In this post, I’ll share a brief introduction on what the API allows you to do and how you can use the API in Python. How it works The official documentation describes the API as follows: The…
