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How to annoy people with your loyalty program

Author image How to annoy people with your loyalty program

You're walking into your favorite coffee shop. The eyes of the girl behind the counter light up as she sees you, and her face opens up in a big smile. She waves and says 'the usual?' You smile back, nod and take a seat near the counter and look through the menu, thinking about getting something to eat. While »

Advertising on Snapchat

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Snapchat is one of the fastest growing social platforms of this time. Using the app is the rule rather than the exception among the youth. As Snapchat is constantly working on new innovations and services, the platform becomes more interesting for advertisers. With a whopping 150 million daily users (from which at least 2.5 million in the Netherlands) and »

Exploring Mobile: why you should question your mobile segments

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For a few years now, we’ve been segmenting our visitors based on the device they use to visit our site. This worked well for a while, splitting visitors based on screen dimensions and whether or not they are using a mouse. As mobile devices matured, our segments stayed the same: Desktop and Mobile. Even when our fridges and coffee »

Chatbots: moving towards a conversational interface

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Recently, I had a Facebook live stream session about chatbots (Dutch). The focus was on 'How to build a chatbot', but I decided it was a good idea to briefly discuss the trend behind chatbots as well. If you're interested in this, read ahead. A brief history of interfaces Interfaces have come a long way. In a three-part series on »

About debugging: 8 things I wish I knew earlier in my career

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Being a developer for over 20 years I realized that when a started I saw debugging not as a craft on which I could improve but as a tedious factory job that sadly you need to do when you're a developer. And nobody wants to do dull work, so as many before me I started looking for ways to improve »

Daily Standups don’t have to suck!

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Agile working, Scrum, Daily Standups. There I’ve almost got a row on the Recruiter Bingo card. But seriously, I’ve worked at several companies in the last couple of years and I’ve been doing daily standups for more than 5 years now. In this article, I’ll talk about how daily standups can be more efficient. It all »