Latest post

About debugging: 8 things I wish I knew earlier in my career

Author image About debugging: 8 things I wish I knew earlier in my career

Being a developer for over 20 years I realized that when a started I saw debugging not as a craft on which I could improve but as a tedious factory job that sadly you need to do when you're a developer. And nobody wants to do dull work, so as many before me I started looking for ways to improve »

Daily Standups don’t have to suck!

Author image

Agile working, Scrum, Daily Standups. There I’ve almost got a row on the Recruiter Bingo card. But seriously, I’ve worked at several companies in the last couple of years and I’ve been doing daily standups for more than 5 years now. In this article, I’ll talk about how daily standups can be more efficient. It all »

Your banner might be even more effective than you think

Author image

The last couple of years, marketeers have optimized their banners mostly on click and everything that comes after that (visits, conversions, etc.). We all did a lot of A/B testing to find the best creative. This resulted in a very sales focused design language: vociferous, commercial banners that beg for a click. Let's say one in a thousand people »

Optimizing a conversational medium

Author image

If you’re on a site called The Marketing Technologist, chances are that you’ve ‘talked’ to a device or AI before. All the big tech players have some form of assistant; Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and Google’s Home are all available already, and this year Samsung is set to launch Bixby, and even »

The Marketing Technologist in 2016: the data

Author image

In 2016, we celebrated our two years anniversary. In the past year, besides all the great posts on analytics, data science, and code, we've again published tons of good content about a variety of subjects, like artificial intelligence and a Slack integration for Pokemon GO. If you wondering where we come from, check out our first post where we talk »

No click? Still results!

Author image

What's the true value of an online ad impression? It's an ongoing discussion which continues to pop up. Everyone agrees the last click model undervalues campaigns that fulfill an important role in the start of the buying cycle. Not every ad has to lead to a sale instantly. Most other common conversion attribution models only observe what happens after a »