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Jumping the highly promising AR train!

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You might have heard of it. You might have used it. But did you know that Augmented Reality (AR) is one of the biggest hypes in technology right now? As a matter of fact, experts say it is following the same pattern of adoption as the internet back in the day. The exponential growth of AR has not gone unnoticed »

AI meets graphic design (part 1/2)

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Over the last decade, the transition from TV towards digital has caused the advertising market to shift from offline to online as well. Retailers are required to follow this trend along with the consumer in order to catch – and keep – their attention. This means designing extra content, like banners, to be placed on websites and social media so that potential »

Using the Google Analytics customTask to play the Super Mario intro tune

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Have you ever wondered: wouldn't it be nice if all my Google Analytics hits played a sound for every hit? Me neither. But it's almost April 1, and that's the perfect excuse to figure out how we can play a sound for a Google Analytics hit. Playing a basic tone for a hit It turns out it's pretty easy to »

⚡AMPing up? A few things to consider.

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A few weeks ago, I attended AMPConf 2018 in Amsterdam. It's been a few years since the first AMP (Accelerated Mobile Pages) library was released, and yet it's not a very known concept to most people. Google is a very big player in the development of this project. Of course, we wanted to take this thing for a spin at »

Multi-level blocking rules in GTM

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Google Tag Manager has many great features when it comes to firing or blocking tags. As you might already know, blocking rules only work when they are defined on the same level as the tag you (might) want to block. Most used levels for triggers are probably Pageview, DOM Ready, Window Loaded or on an event. So, how do you »