Latest post

Improving the consistency of your projects with virtual environments in Anaconda

Author image Improving the consistency of your projects with virtual environments in Anaconda

Virtual environments in python are very useful for managing different projects and especially when multiple people have to work on them. It is also useful for using packages which are not entirely supported on every version of python. Personally I needed a virtual environment when using Tensorflow. Tensorflow was not available on Python version 3.6 and hence I needed »

Moving API requests in React to Redux-Saga’s

Author image

In the last year we, at Greenhouse Group, have developed several React-based applications. One of the latest projects I’m working on is an internal tool to monitor marketing expenses for the marketeers within our company. It was my responsibility to set up this new tool based upon the experiences we’ve gained and from a proof of concept the »

The Facebook Pixel: from true love to Trojan horse?

Author image

Last week Facebook informed their advertisers about an enhancement to the Facebook pixel. According to the Social Media giant they will start to ‘send additional event data, including button clicks and related page metadata’ in order to ‘improve ads delivery and reporting’. It is obvious that this is yet another approach of Facebook to enlarge, their already massive, database of »

Measuring use of chatbots with Google Analytics

Author image

Recently, there's been a lot of fuss about chatbots. They're 'the new thing' and anyone cool does something with AI in a project. Platforms like API.ai (Google) and Wit.ai (Facebook) are helping the hype along quite a bit. Within a few clicks, anyone can have a chatbot at their disposal. But how well do these chatbots appeal to »

How to analyse chatbot data

Author image

As 2017 might very well be the year for chatbots to go mainstream, now is a good time to discuss a way to analyse them. It turns out it’s easy to apply web-based customer journey analysis to a conversational interface. Let's begin. Limitations of standardised reporting Currently, chatbot insights that platforms offer are limited. Let’s take Facebook’s »

Tunnelvision: you might be missing some interesting segments

Author image

During World War II, researchers from the Center For Naval Analysis were conducting a study on fighter planes that had returned from their mission. Researchers found that the most damage was done to the wings, and recommended extra armor be added to them. It wasn’t until mathematician Abraham Wald pointed out a critical flaw in their research, that the »

CRO