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Continue reading →: Five insights on display campaigns from Facebook’s Atlas
When Facebook acquired adserver Atlas from Microsoft in 2013, I was a bit surprised. Now I see it was a brilliant move. By connecting to Facebook’s userbase, Atlas gives a lot of interesting insights in display campaigns. Although Facebook had to change quite a lot to accomplish this result. Here…
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Continue reading →: The CEDDL: a data layer standard that never was?
About a month ago, my friend and colleague Siebe introduced me to a document called the Customer Experience Digital Data Layer standard, or CEDDL for short. It’s a standard for data layers that describes how onsite data can be structured in a JavaScript object. It was created at the end…
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Continue reading →: Our first insights in the ad-blocking consumer
The use of ad-blockers is growing fast, as consumers are getting tired of irrelevant and annoying advertisements. According to Adobe and PageFair, 181 million online consumers use an ad-blocker and 41,4 billion dollars of income is being missed out by online publishers due to the use of ad-blockers. As these…
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Continue reading →: Creating dynamic videos using JavaScript and After Effects: the basics
In digital marketing, there is a lot of buzz around dynamic videos. You may have noticed all the start-ups popping up in this scene. Dynamic is nothing new in the world of display advertising. We already see a lot of dynamic ads for retargeting by big parties like Criteo, but…
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Continue reading →: One JavaScript bookmark to make checking tags easier
Last Friday, my friend and colleague Bart Persoons and I got a request to do a double-check on some pixels. While checking, we thought of a solution that would let less technical people do a double-check by themselves more easily. The result? A JavaScript bookmark. Why do we need this?…
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Continue reading →: Get more out of the Google Analytics app by showing less data
Google Analytics has a lot of great reports, but sometimes you’ll only want to see a small subset of your data. For me, that ‘sometimes’ is when I’m using the official Google Analytics app to see how my project is doing. Creating a custom view for optimal use of the…
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Continue reading →: A moving object in your campaign? Update Adwords accordingly every hour.
We are running a campaign for one of our clients that is about a fluffy heart with GPS hardware that is travelling through the country. It looks something like this: We’ll get deeper into this campaign in another post on The Marketing Technologist, but for now it’s enough to know…
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Continue reading →: A recommendation system for blogs: Setting up the prerequisites (part 1)
The goal of data science is typically described as creating value from Big Data. However, data science should also meet a second goal, that is, avoiding an information overload. One particular type of projects that really meet these two goals are recommendation engines. Online stores such as Amazon but also…
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Continue reading →: Is there time for coffee? Your execution time is ticking in Python!
Last month I was working on a machine learning project. If you make use of grid search to find the optimum parameters, it is nice to know how much time an iterating process costs, so I do not waste my time. In this blog you’ll learn how to: Install the…
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Continue reading →: 7 things I’ve learned by attending the 2015 Data Visualisation Summit in London
This week, I attended the Data Visualisation Summit in London. This post contains my 7 key takeaways from the presentations I attended. For those of you looking for a quick snack, here’s the list: Don’t forget where your data comes from How web design is a form of data visualisation…
