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Continue reading →: Instagram: get more out of your carousel ads with this simple trick [case]
October 1st last year was a day for celebration for Facebook. After trial runs in a couple of countries, Instagram finally became a medium for advertisements. In the Netherlands, Hellman’s (a Unilever brand) was the first one to use it. Another Instagram advertising pioneer was Heineken. Although there was some…
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Continue reading →: What I’ve learned by creating a bad watchface for Pebble
At the end of last year, I decided to develop my first watchface for the Pebble Time smartwatch. I had developed a basic watchface based on a tutorial before, but this time I wanted to do a bit more. I decided to create a watchface that both shows the time…
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Continue reading →: Introducing Robr rate: a metric to spot easy to sell products
When you’re running or managing a webshop, it can be hard to identify which products are hardest or easiest to sell. Reports like Google Analytics’ Enhanced Ecommerce show you buy-to-detail and cart-to-detail rates, that give you an indication of how many people see a product, add it to the cart…
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Continue reading →: Create a simple toggle button using reactive programming
I’m pretty familiar with asynchronous programming with callbacks and, more recently, Promises, but I’ve only started playing around with reactive programming a few weeks ago. More and more people seem to be talking about it, and it looks like the concept will be available in ES7 in some form as…
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Continue reading →: Looking back at a fantastic first year: Most read articles in 2015
In May 2015, we started this blog as Blue Mango Geek. Our belief? When you’re writing a coworker an email longer than one paragraph, you should consider blogging about it. Share it with the rest of the company and the whole world! We decided to write about the things we…
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Continue reading →: When creativity hurts data: a visualisation story
Yesterday , I saw a graph in the Dutch newspaper ‘De Telegraaf’ that frustrated me. It shows data about damages caused by fireworks in Dutch cities. Sadly, they decided to visualize in a way that leaves room for interpretation. Three different interpretations to be precise. The graph Let’s start with…
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Continue reading →: Takeaways from a talk about LeSS, an evening with Bas Vodde
Last week, NLScrum, Agile Consortium and ING presented a Meetup in Amsterdam with Bas Vodde about LeSS : Scrum in multiple scrum teams. Or, as Bas mentioned on later: In a productive environment they do “Multiple team Scrum” and not “Multiple Scrum teams”. These are basically my notes, it might…
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Continue reading →: Collecting form abandonment data with Formagical and Google Analytics
In April this year, Siebe wrote about his form analysis script Formagical.JS. I recommend you to read this post to get familiar with the basics of Formagical. We’ve had the first version of the script running for one of our clients since April. During this period, Siebe and I updated…
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Continue reading →: About The Marketing Technologist
The Marketing Technologist is an initiative of the tech geeks at Greenhouse Group. We talk about analytics, code, data science and everything related to marketing technology. We are proud to be part of GroupM. In March 2015 we started this blog as Blue Mango Geek. Our belief? When you’re writing…
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Continue reading →: Smart clothing makes it feel real
This post is about the Smart Clothing Project of Greenhouse Group Labs. Labs is an ideal opportunity for Greenhouse Group to test technology before it has fully matured. The Lab is run by students from tech universities. What is smart clothing? Smart clothing is clothing with electronics embedded in it.…
