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Continue reading →: Creating a lightweight game using PixiJs – part 1
We live in a world in which advertisement is more annoying than ever. How can we break the media blindness most users have? At Greenhouse Group, we believe interaction is the key to involve users with your brand. Last year, we created the Ditzo Pechman game in collaboration with Mr…
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Continue reading →: AI meets graphic design
Over the last decade, the transition from TV towards digital has caused the advertising market to shift from offline to online as well. Retailers are required to follow this trend along with the consumer in order to catch – and keep – their attention. This means designing extra content, like…
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Continue reading →: Using the Google Analytics customTask to play the Super Mario intro tune
Have you ever wondered: wouldn’t it be nice if all my Google Analytics hits played a sound for every hit? Me neither. But it’s almost April 1, and that’s the perfect excuse to figure out how we can play a sound for a Google Analytics hit. Playing a basic tone…
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Continue reading →: ⚡AMPing up? A few things to consider.
A few weeks ago, I attended AMPConf 2018 in Amsterdam. It’s been a few years since the first AMP (Accelerated Mobile Pages) library was released, and yet it’s not a very known concept to most people. Google is a very big player in the development of this project. Of course,…
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Continue reading →: Multi-level blocking rules in GTM
Google Tag Manager has many great features when it comes to firing or blocking tags. As you might already know, blocking rules only work when they are defined on the same level as the tag you (might) want to block. Most used levels for triggers are probably Pageview, DOM Ready,…
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Continue reading →: Monitor your website’s data layer with Slack
Data layers are at the foundation of modern-day analytics. Therefore, it’s important to monitor the data layer values. You can do so with Slack.
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Continue reading →: Reduce the impact of marketing tags on page load
Recently, a client asked us to remove all marketing tags for the sake of decreasing page load times. You can imagine that removing all marketing tags can hamper an online marketing strategy severely. Therefore, we went and looked for a solution that would still allow us to use marketing tags,…
