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Continue reading →: Read data from an Angular app from outside
Although data layers are becoming more and more mainstream, quite often we still run into sites that do not have any kind of data layer available, forcing us to execute some funky tricks to get to the data we need for our web analytics and DCO projects. And these funky…
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Continue reading →: Marketing tags: how do they work?
Marketing tags allow us to automatically optimise our ads and change ad content. We often brief them to our clients, or tag management partners. But did you ever stop to think how they work? No stress, we’re here to help. Two types of tags Marketing tags generally come in two…
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Continue reading →: Measuring scroll depth on pages with infinite scroll
Today we got an interesting question from one of our clients: how would you measure scroll depth on an endless page? In true The Marketing Technologist fashion, we love to share our thoughts. The problem With scroll depth measurement you track how far a user scrolls down on a page.…
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Continue reading →: Working with Creative Macros in AppNexus hosted creatives
As a creative developer, one of the best features of AppNexus is their huge number of creative macros. We use those macros for quite some purposes, like reading query string parameters, reading user context information like state and device type and to do some advanced click tag magic. Their creative…
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Continue reading →: Google Analytics hit scope custom dimensions and metrics
Google has given us a great analytics tool with Google Analytics. But sometimes you have to connect information from different parts of their documentations to find a solution. Tracking a hit scope custom dimension or metric is an example of this. In this post, I’ll connect the dots for you,…
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Continue reading →: Using utm_nooverride in Universal Analytics
Since the upgrade from classic analytics to universal analytics there is one functionality that’s been missing; the option to not override the previous source in Google Analytics. For most of the traffic this is ok, but when looking at service emails like password resets, you don’t want them to steal…
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Continue reading →: The current state of app analytics
Somehow, analytics and tag management for apps seem to stay behind compared to the options we have for websites. And I haven’t really seen this change over the past few years. To give you an example: during the unconference day of Measurecamp 2017 in Amsterdam, zero talks were about apps.…
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Continue reading →: Every tag manager setup needs a general blocking rule
A tag manager allows you to disconnect your marketing tags from your website. It puts the control of these tags in the hands of the people who use them: marketers. It also disconnects all the tags from your developers. This is good for flexibility, but not quite as good for…
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Continue reading →: The history and future of ad viewability tech
Viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns. But ever since, I’ve heard quite some times that the measurement of viewability is a real pain in the ass, and a pain in the ass for multiple reasons. Sometimes it…
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Continue reading →: How to optimise for better customer journey data
When we think about conversion rate optimisation, the goal is often to improve conversion on your website. But what about improving data collection? In the ever growing complexity of data collection in a multi-device world, I think it is time for tests that focus on data collection (and data-first UX).…
