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Continue reading →: About the Google Analytics client ID
One of the core concepts of Google Analytics is the client ID. You can leverage its workings to get interesting insights, e.g. connecting offline revenue connected to online campaign sources. But it’s important to understand what it is. That’s what this post is for, to give you a better understanding…
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Continue reading →: Pause your Adwords campaigns automatically when a site is down with an Adwords script
When working in the field of SEA, one of your main goals is to get people to click on your ads. But what if the website is down, or not working properly because of a technical issue? That’s a waste of that CPC, right? At Greenhouse Group we monitor all…
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Continue reading →: How to check a GA account in less than 10 minutes
When you get access to a new Google Analytics account, you want to know if it’s setup correctly. In the long run, you’ll want to do a thorough analysis, but for a quick indication of the status, you can look at 4 key features. This post focusses on checking existing…
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Continue reading →: Stop blaming tech for Trump
Last night, I was browsing TechCrunch for interesting reads on tech. I noticed something. Tech doesn’t seem to be happy with Trump. There’s an article about the influence social media had on the way we gauged Trump’s chances of beating Hillary. Heck, there’s even a post about Facebook admitting they…
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Continue reading →: Personalized offline ads – Part 1: Recognizing people
Online ads are getting more and more personalized. To a large degree, this is made possible because of the huge amounts of data gathered online. Using this data, smart algorithms are able to tailor ads to a specific person’s interests and needs. What if we would be able to personalize…
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Continue reading →: The Genie in the Bottle: How to Tame AI?
While we’re seeing some great progress in AI, there is increasing concern about the danger of it by people like Stephen Hawking. This ‘possible existential threat to humanity’ is the reason why people like Elon Musk and Sam Altman started OpenAI. The authority on the threat of AI is Nick…
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Continue reading →: 7 reasons to use Snowplow besides Google Analytics 360
We recently got the question: if we start using Google Analytics 360 and Big Query, do we still need to use a second data logger like Snowplow Analytics? A great question. I discussed this question with our data team and it turns out using Snowplow (an open source data logger)…
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Continue reading →: Connecting offline sales to online campaign sources with Google Analytics – Part 2
Connecting offline to online is a challenge, but this week we did it. We’ve measured our first offline sales in Google Analytics, and we can directly attribute these to online campaign sources! …. This post describes the general system. The second post will discuss the actual code used in the…
