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Continue reading →: Helping our new Data Scientists start in Python: A guide to learning by doing
The Data Science team at Greenhouse Group is steadily growing and continuously changing. This also implies new Data Scientists and interns starting regularly. Each new Data Scientist we hire is unique and has a different set of skills. What they all have in common though is a strong analytical background…
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Continue reading →: Api.ai vs Wit.ai (or is it Google vs Facebook?)
Yesterday’s big news in the world of chatbots was Google acquiring Api.ai, a company which allows developers to integrate natural language processing and understanding into their applications. Think of it like talking to someone, but instead, that someone is now your phone, and it actually understands what you’re saying. Services…
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Continue reading →: How to set up ESLint with Airbnb JavaScript Style Guide in WebStorm
Last year, Gaya wrote an incredibly useful article about how to get Airbnb’s JavaScript Style Guide working in WebStorm. However, JSCS has joined ESLint quite a while ago. We still want our code to validate through Airbnb’s JS style guide. So for us, a migration to ESLint was a natural…
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Continue reading →: Google Analytics’ new event metrics explained
As of today, Google has added two new event metrics to Google Analytics: Unique Events (New) and Unique Dimension Combinations. If you still use the old metric, you’ll get a message telling you that it will be dropped: Unique Events are deprecated warning in Google Analytics. Let’s see how the…
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Continue reading →: Calculation of confidence intervals for ratios
The science of campaign optimization was among the very first things I was introduced to when first coming to work in programmatic media at Bannerconnect, and it was with great interest that I learned the particular steps our campaign managers regularly take to ensure campaigns run in the most effective…
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Continue reading →: How to write a basic viewability tracker
Although viewability is not always a guarantee for success, it’s a hot topic in the land of online marketing. We do not only track viewability in our display campaigns to optimise the exposure time of our campaigns, but we also use viewability to see how visitors are using our client’s…
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Continue reading →: What is a tag manager?
We’ve been working with tag managers for about three years now, but we still notice some unclarity about what a tag manager is amongst both colleagues and clients alike. Let’s clarify things. What are tags? First things first: what does tag in tag manager stand for? Tags are generally code…
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Continue reading →: How to start a WhatsApp conversation directly from the web
Did you know you can send a WhatsApp message directly from a web page? You might have already seen this elsewhere because AddThis also offers it in their well-known and well-spread sharing tools. As an online marketing agency, we can also leverage the power of WhatsApp by integrating it in…
