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Continue reading →: Send Slack notifications whenever a Pokémon spawns nearby using a Pokémon GO SlackBot
CURRENT STATUS (04/08/2016): Niantic seems to have made some big changes to the API last night, so currently all API scripts (including PoGoMap and bots) seem to be down. Feel free to share any fixes if you come across anything that could be of help. Meanwhile, I hope that the…
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Continue reading →: Connecting offline sales to online campaign sources with Google Analytics – Part 1
Connecting offline to online is a challenge, but this week we did it. We’ve measured our first offline sales in Google Analytics, and we can directly attribute these to online campaign sources! Awesome right? In this two-part post series, we share the theory behind the system that gives us these…
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Continue reading →: GHG Labs: “The web loyalty system is ready to bring change to digital marketing”
As some of you might remember, two months ago we introduced you to the first worldwide web loyalty system, which was created to deal with the users’ rejection of digitals ads that are seen by them as irrelevant. In the meantime, we named it Ad-Wallet and managed to finalize our…
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Continue reading →: VIVA VR: Introduction to using Virtual Reality for marketing (part 1)
At the Greenhouse Group, we’ve been experimenting with Virtual Reality (VR) for a couple of years now. From the moment we got our hands on the first Oculus Rift, we knew this was going to be gold. Sure, we are nerds and we love the technology, but the foremost reason…
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Continue reading →: Change your website’s address bar or device status bar to match your brand colors
Since Chrome version 39 it is possible to have your website’s address bar in a custom color instead of the default ‘Seattle Gray’ color. Use the following meta tag in your head section and change the color to your choice. <meta name="theme-color" content="#000"> With this setting your website has a…
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Continue reading →: Shopping in the future: a virtual reality experience
Virtual reality still seems something out of the ordinary for many people. Some definitely think it belongs to the science fiction world, while others think it is very close to becoming realistic and I fall into the latter category. However, even the most sceptical ones should probably consider changing their…
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Continue reading →: 3 steps to remove all sensitive user data from Hotjar
If you’re not using Hotjar yet, you should be. While Google Analytics gives you a lot of quantitative data to interpret, Hotjar focusses on qualitative data, letting you know exactly what actions your visitors are taking on your site. We’re talking heatmaps and screen recordings here. Screen recordings are especially…
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Continue reading →: Research: Mobile advertising increases both online and offline sales
Finally, there’s proof for what we’ve known all along: mobile advertising has a positive effect on sales through other channels, such as other devices or an offline shop. Finally, because anno 2016, mobile advertising is still struggling to claim its rightful place in the marketing world. Sure, budgets for mobile…
