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Continue reading →: We be clickin ’n tappin: adjusting a CTA based on device capabilities
I’m a firm believer in the power of the ‘Click here’ call-to-action (or CTA). It’s probably the simplest, most direct way of getting a user to perform an action in a banner. Although a lot of findings suggest the expression to be too generic, data shows time and time again…
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Continue reading →: Simplify iFrame tracking for Universal Analytics
Migrating Google Analytics to Universal Analytics is a fairly straight forward process. Especially when you have a tagmanager in place. The only challange is iFrames. In the default documentation for iFrame tracking Google advices you to use a div-element: <div id="myiFrame"></div> <script> var linker; function addiFrame(divId, url, opt_hash) { return…
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Continue reading →: Thoughts on new events for Apple’s new Macbook Force Touch trackpad
For the very few who haven’t heard it by now: Apple announced their new Macbook last week. It has been praised and it has been made fun of. What’s really interesting for developers is the new built-in Force Touch Trackpad. Because of its four sensors, it is pressure-sensitive. Apple has…
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Continue reading →: Monitor your A/B tests with Optimizely and Pingdom
Here at Blue Mango we’re pretty serious about improving the performance of our products and the products of our clients. It’s in our DNA. Because of this, it should not be a big suprise that we continuously run A/B and multivariate tests. We turn out to be pretty good at…
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Continue reading →: Using HTML5’s device orientation to track device behaviour
HTML5 offers some features that are usefull in tracking user behavior. One of those features is device orientation. Using some very basic code, we can use this feature to track: how users land on your website if users change orientation on a page To track these events you can use…
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Continue reading →: Overcoming blog challenges by introducing The Marketing Technologist.
There have been several times when we at Blue Mango were about to launch a blog. Initiatives were started in every corner of the company. Data Scientists tried it. The development department tried it. I wouldn’t be surprised if the girls from HR even gave it a shot. None of…
