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Continue reading →: The importance of soft landing in a consumer friendly experience
In this article I will explain why and how to use data and scenario mapping to supply a consumer friendly message. It’s impressive to see how much data, technology and innovation is used to make online marketing ads work the way they do. Our goal is to show the right…
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Continue reading →: Exploring Mobile: why you should question your mobile segments
For a few years now, we’ve been segmenting our visitors based on the device they use to visit our site. This worked well for a while, splitting visitors based on screen dimensions and whether or not they are using a mouse. As mobile devices matured, our segments stayed the same:…
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Continue reading →: Chatbots: moving towards a conversational interface
Recently, I had a Facebook live stream session about chatbots (Dutch). The focus was on ‘How to build a chatbot’, but I decided it was a good idea to briefly discuss the trend behind chatbots as well. If you’re interested in this, read ahead. A brief history of interfaces Interfaces…
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Continue reading →: About debugging: 8 things I wish I knew earlier in my career
Being a developer for over 20 years I realized that when a started I saw debugging not as a craft on which I could improve but as a tedious factory job that sadly you need to do when you’re a developer. And nobody wants to do dull work, so as…
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Continue reading →: Daily Standups don’t have to suck!
Agile working, Scrum, Daily Standups. There I’ve almost got a row on the Recruiter Bingo card. But seriously, I’ve worked at several companies in the last couple of years and I’ve been doing daily standups for more than 5 years now. In this article, I’ll talk about how daily standups…
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Continue reading →: Your banner might be even more effective than you think
The last couple of years, marketeers have optimized their banners mostly on click and everything that comes after that (visits, conversions, etc.). We all did a lot of A/B testing to find the best creative. This resulted in a very sales focused design language: vociferous, commercial banners that beg for…
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Continue reading →: Optimizing a conversational medium
If you’re on a site called The Marketing Technologist, chances are that you’ve ‘talked’ to a device or AI before. All the big tech players have some form of assistant; Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and Google’s Home are all available already, and this year Samsung is set to…
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Continue reading →: The Marketing Technologist in 2016: the data
In 2016, we celebrated our two years anniversary. In the past year, besides all the great posts on analytics, data science, and code, we’ve again published tons of good content about a variety of subjects, like artificial intelligence and a Slack integration for Pokemon GO. If you wondering where we…
