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Improve your tag loads with Trigger Groups in Google Tag Manager

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This article explains how to configure your tag in order to fire immediately after the user has given consent. This type of configuration can be used for all types of conversions. »

On privacy protection and tracking

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Since the introduction of ITP by Apple there have been continuous discussions in the industry on how to deal with it. ITP and other privacy protection initiatives limit how and what data can be collected in browsers. A big part of the discussion is on how to keep data collection going, as if ITP weren’t active. I think it »

Privacy in Google Analytics and Google Analytics App + Web

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There is a growing awareness around privacy. Several years back, we saw the first examples of cookie laws in Europe. Two years ago, the GDPR was introduced. Technology vendors are getting involved (ITP anyone?). And stories like the one about Cambridge Analytica show that data can impact on our everyday lives. Even though Google Analytics is just a small dot »

A story about Superweek 2020

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Last week I attended my first Superweek in Hungary. A five day conference including a lot of amazing talks, great people, beautiful surroundings and a girl from the Netherlands having a blast! I can’t summarise the entire event in this single blog post, however I will take you with me to check out a few talks that really made »

Google Analytics User Deletion API in Python

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The user deletion API for Google Analytics allows you to delete user data. In this post, I’ll share a brief introduction on what the API allows you to do and how you can use the API in Python. How it worksThe official documentation describes the API as follows: The Google Analytics User Deletion API allows customers to process deletions »