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Your banner might be even more effective than you think

Author image Your banner might be even more effective than you think

The last couple of years, marketeers have optimized their banners mostly on click and everything that comes after that (visits, conversions, etc.). We all did a lot of A/B testing to find the best creative. This resulted in a very sales focused design language: vociferous, commercial banners that beg for a click. Let's say one in a thousand people »

No click? Still results!

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What's the true value of an online ad impression? It's an ongoing discussion which continues to pop up. Everyone agrees the last click model undervalues campaigns that fulfill an important role in the start of the buying cycle. Not every ad has to lead to a sale instantly. Most other common conversion attribution models only observe what happens after a »

A lean approach to better recruitment insights

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Our HR department has struggled with the insights of their marketing efforts. They know how many people apply for a job, but they don’t see the actual numbers of people that get invited for a first chat or even get the actual job. To give them the insights in Google Analytics, we’ve put our heads together and were »

All I want for Christmas is MRAID!

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"Why does my ad work on the web but not in-app?". The likely answer: MRAID. The same ads that work on websites do not work in an app. I've been asked what's up with this by both advertisers and publishers. The only question I ask them in return most of the time is whether they're serving a MRAID tag or »

About the Google Analytics client ID

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One of the core concepts of Google Analytics is the client ID. You can leverage its workings to get interesting insights, e.g. connecting offline revenue connected to online campaign sources. But it’s important to understand what it is. That’s what this post is for, to give you a better understanding of what it is by discussing three »

How to check a GA account in less than 10 minutes

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When you get access to a new Google Analytics account, you want to know if it’s setup correctly. In the long run, you’ll want to do a thorough analysis, but for a quick indication of the status, you can look at 4 key features. This post focusses on checking existing Google Analytics accounts. The same features are important »