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Reduce the impact of marketing tags on page load

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Recently, a client asked us to remove all marketing tags for the sake of decreasing page load times. You can imagine that removing all marketing tags can hamper an online marketing strategy severely. Therefore, we went and looked for a solution that would still allow us to use marketing tags, but to be less of a burden on page load »

Superweek 2018: take time to hang out with your data

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Last week, I attended my very first Superweek. I now know that this is the best analytics event I ever attended. It's impossible to capture the event in a single post, as it is a single track, 38-talk event, with food and drinks on the side. So instead, I'll focus the main message that I took home from the event. »

Select a Google Analytics dimension with a JavaScript bookmark

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I'm a big fan of JavaScript bookmarks. I use them to automate basic 'if this then that' logic in my browser. Overcoming annoyances in an interface is one of them. In this post, I'll show you how to set up a bookmark to automate dimension selection in the Google Analytics interface. The issue: selecting the page dimension In this example, »

Track in-app ad viewability with(out) MRAID

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In an earlier post, I wrote about the the history and future of ad viewability tech, how viewability and its companion exposure time are becoming more and more default metrics and measurements for online media campaigns and why I think the future of viewability measurement is looking bright. Although there are already some great parties that can measure ad viewability »

What you should consider before buying a new tool

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When a client asks me: "can you help us implement [tool x]?" or "should we buy [suite a] or [suite b]?", my first reaction is usually a plan to help them implement the tool. What I often forget is the underlying question: why do they think they need this tool? I recently came across two sources »