CXO Behavioral Science bliss at Nudgestock 2020 Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick Fagan
CRO GAPS: A Personalisation Structure That Sets You Up For Success We see a lot of clients that really want to get into personalisation, which is good, because we believe the most effective way for clients to reach their customers is to engage with them on an individual level. The greatest challenge companies face is to keep enthusiasm under control while
CRO Tunnelvision: you might be missing some interesting segments During World War II, researchers from the Center For Naval Analysis were conducting a study on fighter planes that had returned from their mission. Researchers found that the most damage was done to the wings, and recommended extra armor be added to them. It wasn’t until mathematician Abraham Wald
CRO Featured Exploring Mobile: why you should question your mobile segments For a few years now, we’ve been segmenting our visitors based on the device they use to visit our site. This worked well for a while, splitting visitors based on screen dimensions and whether or not they are using a mouse. As mobile devices matured, our segments stayed the
CRO Optimizing a conversational medium If you’re on a site called The Marketing Technologist, chances are that you’ve ‘talked’ to a device or AI before. All the big tech players have some form of assistant; Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and Google’s Home are all available already, and
CRO 3 steps to remove all sensitive user data from Hotjar If you're not using Hotjar [https://www.hotjar.com/] yet, you should be. While Google Analytics gives you a lot of quantitative data to interpret, Hotjar focusses on qualitative data, letting you know exactly what actions your visitors are taking on your site. We're talking heatmaps and screen recordings here.
conversion rate optimization Optimizing banner ads by tracking banner interaction In general banner optimization is focused on, for example, A/B testing a creative and tracking impressions, clicks and onsite (micro) conversions. But once a banner visitor enters the website and continues his path through the funnel, each step makes it more difficult to link an action completely to the
Analytics How one simple text link boosted revenue and won a WhichTestWon Award Last Thursday was the fifth annual WhichTestWon Email Awards Ceremony. Thanks to their annual award shows, but also recurring site-items such as 'Test Of The Week', 'Behind The Scenes' and 'The Live Event', American company WhichTestWon is an authority in the field of Conversion Rate Optimization. This year, the Netherlands
tag management Improving Optimizely's Google Tag Manager integration Adding Optimizely data to Google Analytics has a few benefits. First of all, you can verify Optimizely's results in GA, which is always a good thing. By segmenting Optimizely-tested users in analytics, you also open up a world of extra reports, metrics and visualisations, that you won't find in Optimizely.
tag management How to improve Visual Website Optimizer's Google Tag Manager integration If you're running Google Tag Manager on your site, and use Visual Website Optimizer for A/B Testing, you've probably noticed that VWO's standard GTM integration is slightly lacking. While the integration suggested by VWO does work [https://vwo.com/knowledge/integrate-vwo-with-gtm/], you're left with a lot of manual work,
CRO Getting started with Sequential Messaging: the 4 main stages Not all the visitors coming to your website are ready to convert. Each user will pass through a process before they have the intention to purchase a certain product or service. At Blue Mango we call such process "the customer journey". The journey is unique for every user and consumer.
CRO 3 conversion rate optimisation trends for 2015 At Blue Mango Interactive we are constantly focusing on optimizing the campaign of our clients, in particular Conversion Rate Optimization (CRO) department is working on content and UX optimization. The CRO department is focusing on increasing the conversion rate of brand's media, their website and several touch points through the
CRO In the heat of the moment: Integrating Mouseflow with Visual Website Optimizer As Conversion Specialists at Blue Mango, we don’t like to rely on our gut feeling. That’s why we tests as much as we can. The success of these tests [https://whichtestwon.com/testing-awards/2015-online-testing-awards/] is often due to looking at more than the quantitative data only. The ‘why’
CRO We be clickin ’n tappin: adjusting a CTA based on device capabilities I’m a firm believer in the power of the 'Click here’ call-to-action (or CTA). It’s probably the simplest, most direct way of getting a user to perform an action in a banner. Although a lot of findings suggest the expression to be too generic, data shows time and
testing Monitor your A/B tests with Optimizely and Pingdom Here at Blue Mango we're pretty serious about improving the performance of our products and the products of our clients. It's in our DNA. Because of this, it should not be a big suprise that we continuously run A/B and multivariate tests. We turn out to be pretty good
