CRO - The Marketing Technologist | The marketing technology blog

Behavioral Science bliss at Nudgestock 2020

Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick

CRO

GAPS: A Personalisation Structure That Sets You Up For Success

We see a lot of clients that really want to get into personalisation, which is good, because we believe the most effective way for clients to reach their customers is to engage with them on an individual level. The greatest challenge companies face is to keep enthusiasm under control while

CRO

Tunnelvision: you might be missing some interesting segments

During World War II, researchers from the Center For Naval Analysis were conducting a study on fighter planes that had returned from their mission. Researchers found that the most damage was done to the wings, and recommended extra armor be added to them. It wasn’t until mathematician Abraham Wald

CRO

Exploring Mobile: why you should question your mobile segments

For a few years now, we’ve been segmenting our visitors based on the device they use to visit our site. This worked well for a while, splitting visitors based on screen dimensions and whether or not they are using a mouse. As mobile devices matured, our segments stayed the

CRO

Optimizing a conversational medium

If you’re on a site called The Marketing Technologist, chances are that you’ve ‘talked’ to a device or AI before. All the big tech players have some form of assistant; Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and Google’s Home are all available already, and

CRO

3 steps to remove all sensitive user data from Hotjar

If you're not using Hotjar yet, you should be. While Google Analytics gives you a lot of quantitative data to interpret, Hotjar focusses on qualitative data, letting you know exactly what actions your visitors are taking on your site. We're talking heatmaps and screen recordings here. Screen recordings are especially

conversion rate optimization

Optimizing banner ads by tracking banner interaction

In general banner optimization is focused on, for example, A/B testing a creative and tracking impressions, clicks and onsite (micro) conversions. But once a banner visitor enters the website and continues his path through the funnel, each step makes it more difficult to link an action completely to the

Analytics

How one simple text link boosted revenue and won a WhichTestWon Award

Last Thursday was the fifth annual WhichTestWon Email Awards Ceremony. Thanks to their annual award shows, but also recurring site-items such as 'Test Of The Week', 'Behind The Scenes' and 'The Live Event', American company WhichTestWon is an authority in the field of Conversion Rate Optimization. This year, the Netherlands

tag management

Improving Optimizely's Google Tag Manager integration

Adding Optimizely data to Google Analytics has a few benefits. First of all, you can verify Optimizely's results in GA, which is always a good thing. By segmenting Optimizely-tested users in analytics, you also open up a world of extra reports, metrics and visualisations, that you won't find in Optimizely.

tag management

How to improve Visual Website Optimizer's Google Tag Manager integration

If you're running Google Tag Manager on your site, and use Visual Website Optimizer for A/B Testing, you've probably noticed that VWO's standard GTM integration is slightly lacking. While the integration suggested by VWO does work, you're left with a lot of manual work, as you have to add

CRO

Getting started with Sequential Messaging: the 4 main stages

Not all the visitors coming to your website are ready to convert. Each user will pass through a process before they have the intention to purchase a certain product or service. At Blue Mango we call such process "the customer journey". The journey is unique for every user

CRO

3 conversion rate optimisation trends for 2015

At Blue Mango Interactive we are constantly focusing on optimizing the campaign of our clients, in particular Conversion Rate Optimization (CRO) department is working on content and UX optimization. The CRO department is focusing on increasing the conversion rate of brand's media, their website and several touch points through the

CRO

In the heat of the moment: Integrating Mouseflow with Visual Website Optimizer

As Conversion Specialists at Blue Mango, we don’t like to rely on our gut feeling. That’s why we tests as much as we can. The success of these tests is often due to looking at more than the quantitative data only. The ‘why’ of A/B-testing Inspiration doesn’

CRO

We be clickin ’n tappin: adjusting a CTA based on device capabilities

I’m a firm believer in the power of the 'Click here’ call-to-action (or CTA). It’s probably the simplest, most direct way of getting a user to perform an action in a banner. Although a lot of findings suggest the expression to be too generic, data shows time and

testing

Monitor your A/B tests with Optimizely and Pingdom

Here at Blue Mango we're pretty serious about improving the performance of our products and the products of our clients. It's in our DNA. Because of this, it should not be a big suprise that we continuously run A/B and multivariate tests. We turn out to be pretty good