Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick Fagan
If you're not using Hotjar [https://www.hotjar.com/] yet, you should be. While Google Analytics gives you a lot of quantitative data to interpret, Hotjar focusses on qualitative data, letting you know exactly what actions your visitors are taking on your site. We're talking heatmaps and screen recordings here.
In general banner optimization is focused on, for example, A/B testing a creative and tracking impressions, clicks and onsite (micro) conversions. But once a banner visitor enters the website and continues his path through the funnel, each step makes it more difficult to link an action completely to the
Last Thursday was the fifth annual WhichTestWon Email Awards Ceremony. Thanks to their annual award shows, but also recurring site-items such as 'Test Of The Week', 'Behind The Scenes' and 'The Live Event', American company WhichTestWon is an authority in the field of Conversion Rate Optimization. This year, the Netherlands
Adding Optimizely data to Google Analytics has a few benefits. First of all, you can verify Optimizely's results in GA, which is always a good thing. By segmenting Optimizely-tested users in analytics, you also open up a world of extra reports, metrics and visualisations, that you won't find in Optimizely.
If you're running Google Tag Manager on your site, and use Visual Website Optimizer for A/B Testing, you've probably noticed that VWO's standard GTM integration is slightly lacking. While the integration suggested by VWO does work [https://vwo.com/knowledge/integrate-vwo-with-gtm/], you're left with a lot of manual work,
At Blue Mango Interactive we are constantly focusing on optimizing the campaign of our clients, in particular Conversion Rate Optimization (CRO) department is working on content and UX optimization. The CRO department is focusing on increasing the conversion rate of brand's media, their website and several touch points through the