Behavioral Science bliss at Nudgestock 2020
Two weeks ago I have been attending the largest behavioural gathering I
CRO
Without data, you're just another person with an opinion. From qualitative and quantitative research to persuasion and testing, and everything else about optimization.
GAPS: A Personalisation Structure That Sets You Up For Success
We see a lot of clients that really want to get into
Tunnelvision: you might be missing some interesting segments
During World War II, researchers from the Center For Naval Analysis were
Exploring Mobile: why you should question your mobile segments
For a few years now, we’ve been segmenting our visitors based
Optimizing a conversational medium
If you’re on a site called The Marketing Technologist, chances are
3 steps to remove all sensitive user data from Hotjar
If you're not using Hotjar [https://www.hotjar.com/] yet, you should
Optimizing banner ads by tracking banner interaction
In general banner optimization is focused on, for example, A/B testing
How one simple text link boosted revenue and won a WhichTestWon Award
Last Thursday was the fifth annual WhichTestWon Email Awards Ceremony. Thanks to
Improving Optimizely's Google Tag Manager integration
Adding Optimizely data to Google Analytics has a few benefits. First of
How to improve Visual Website Optimizer's Google Tag Manager integration
If you're running Google Tag Manager on your site, and use Visual
Getting started with Sequential Messaging: the 4 main stages
Not all the visitors coming to your website are ready to convert.
3 conversion rate optimisation trends for 2015
At Blue Mango Interactive we are constantly focusing on optimizing the campaign