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Behavioral Science bliss at Nudgestock 2020

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Two weeks ago I have been attending the largest behavioural gathering I have ever been to, Nudgestock Global. Ogilvy Consulting created a space where Business & Academia can learn from each other about Behavioural Science. It was fuelled by 15 hours of content, where speakers from Dan Ariely to Patrick Fagan (an ex-Cambridge Analytica scientist) shared their ideas and knowledge. »

GAPS: A Personalisation Structure That Sets You Up For Success

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We see a lot of clients that really want to get into personalisation, which is good, because we believe the most effective way for clients to reach their customers is to engage with them on an individual level. The greatest challenge companies face is to keep enthusiasm under control while getting started with personalisation, and making sure to have a »

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Tunnelvision: you might be missing some interesting segments

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During World War II, researchers from the Center For Naval Analysis were conducting a study on fighter planes that had returned from their mission. Researchers found that the most damage was done to the wings, and recommended extra armor be added to them. It wasn’t until mathematician Abraham Wald pointed out a critical flaw in their research, that the »

CRO

Exploring Mobile: why you should question your mobile segments

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For a few years now, we’ve been segmenting our visitors based on the device they use to visit our site. This worked well for a while, splitting visitors based on screen dimensions and whether or not they are using a mouse. As mobile devices matured, our segments stayed the same: Desktop and Mobile. Even when our fridges and coffee »

Optimizing a conversational medium

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If you’re on a site called The Marketing Technologist, chances are that you’ve ‘talked’ to a device or AI before. All the big tech players have some form of assistant; Apple’s Siri, Amazon’s Alexa, Microsoft’s Cortana and Google’s Home are all available already, and this year Samsung is set to launch Bixby, and even »