-
Continue reading →: How to keep SEO rankings when changing domains
When we changed the name, and with it, the domain of our blog Geek to The Marketing Technologist; after a few days a colleague mentioned a drop in organic traffic. Logically one would immediately refer to incorrectly implemented 301 redirects; as this is a very important one, to make sure…
-
Continue reading →: Passing query string parameters to a creative in Appnexus
After years of experience in performance marketing, we can state that it’s often true that the deeper a user lands in a funnel, the higher the chance they will convert. When building a banner ad, the banner should ideally be prefilled with as much information possible. This is something we…
-
Continue reading →: Reduce the amount of sampled data in your Google Analytics Reporting API requests
Have you ever wondered: is there a way to reduce the amount of sampled data in my Google Analytis Reporting API requests? Well there is. Let me explain how. The problem Let’s look at the problem first. It consists of two parts: 1: Sampled data 2: API restrictions 1: Sampled…
-
Continue reading →: A recommendation system for blogs: Content-based similarity (part 2)
In this second post in a series of posts about a content recommendation system for The Marketing Technologist (TMT) website we are going to elaborate on the concept of content-based recommendation systems. In the first post we described the benefits of recommendation systems and we roughly divided them in two…
-
Continue reading →: Instagram: get more out of your carousel ads with this simple trick [case]
October 1st last year was a day for celebration for Facebook. After trial runs in a couple of countries, Instagram finally became a medium for advertisements. In the Netherlands, Hellman’s (a Unilever brand) was the first one to use it. Another Instagram advertising pioneer was Heineken. Although there was some…
-
Continue reading →: What I’ve learned by creating a bad watchface for Pebble
At the end of last year, I decided to develop my first watchface for the Pebble Time smartwatch. I had developed a basic watchface based on a tutorial before, but this time I wanted to do a bit more. I decided to create a watchface that both shows the time…
-
Continue reading →: Introducing Robr rate: a metric to spot easy to sell products
When you’re running or managing a webshop, it can be hard to identify which products are hardest or easiest to sell. Reports like Google Analytics’ Enhanced Ecommerce show you buy-to-detail and cart-to-detail rates, that give you an indication of how many people see a product, add it to the cart…
