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Continue reading →: Improve your customer journey with data collection
During my talk at Growth Hacking symposium in March, I presented a guide for setting up data collection for any project, startup or website. In this post, I’ll discuss that specific guide and help you set up your basic metrics. Why should you collect data? Let’s start with the most…
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Continue reading →: How one simple text link boosted revenue and won a WhichTestWon Award
Last Thursday was the fifth annual WhichTestWon Email Awards Ceremony. Thanks to their annual award shows, but also recurring site-items such as ‘Test Of The Week’, ‘Behind The Scenes’ and ‘The Live Event’, American company WhichTestWon is an authority in the field of Conversion Rate Optimization. This year, the Netherlands…
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Continue reading →: Tech revolution vs Human Evolution – a call for smarter marketing
It’s been about a year now since the 50th birthday of Moore’s Law. For the ones who don’t know him, let me start with a short description of Moore and his Law. Gordon Moore is one of the founders of Intel. In 1965 Moore wrote an article in Electronics Magazine…
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Continue reading →: What to look for when selecting a customer identifier
Recognising a user across channels can be a challenge. But if you’re able to do so, you can answer some interesting questions: What part of my offline sales can I attribute to online orientation behaviour? How many online orientations result in an offline purchase? For cross-channel reports, it’s important to…
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Continue reading →: Passing data to and from a nested component in Angular 2
Angular decided to drop the ‘@’, ‘&’ and ‘=’ in version 2.0. If you don’t know what they do: good for you! To me, the @&= concept was among Angular 1’s worst choices. Luckily, in Angular 2 the communication between components is a lot more explicit and easier to understand.…
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Continue reading →: How and why to test your product’s performance on a slow internet connection
Most of the time, we’re blessed with a fast 4G, WiFi or wired internet connection, and everything is just fine. But how do our tools perform when the internet connection is not that great? Some time ago, a client sent me a screenshot of one of their creatives looking terribly…
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Continue reading →: Overcoming cross-device challenges with Google Analytics’ client ID
Google Analytics has a powerful way of measuring cross-device behaviour. Adding a user ID to your data collection gives you access to reports like device overlap, device paths and device attribution. But it has some limits. In this post, I’ll dive into those limits and discuss ways to overcome those…
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Continue reading →: How to create a random data view in Google Analytics
If you’re a web analyst, and you’re really proud of a analytics solution or report, you might want to share that solution with others. The hard part is that the company, agency or startup you’re working for often doesn’t want you to share the data publicly. And if they do,…
