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Continue reading →: A GHG Labs concept: The first worldwide web loyalty system
AdBlock. The very word sends chills down the spine of the whole digital advertising world. Yet for many consumers, it’s the hero they desperately need. To them, obtrusive digital ads have become a constant annoyance during their regular online activities. Although several ads are actually helpful or entertaining, there are…
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Continue reading →: Multichannel problem (partly) solved with postal codes
Postal codes play an important role in today’s e-commerce. They are used to get online orders delivered to your home, food boxes sent to the right address and to get postmen to their destination as fast as possible. So, it’s obvious that the postal code is essential in the logistic…
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Continue reading →: Upload your local Spark script to an AWS EMR cluster using a simple Python script
Apache Spark is definitely one of the hottest topics in the Data Science community at the moment. Last month when we visited PyData Amsterdam 2016 we witnessed a great example of Spark’s immense popularity. The speakers at PyData talking about Spark had the largest crowds after all. Sometimes we see…
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Continue reading →: Recap: Google Analytics User Conference – GAUC 2016
Last week, I attended the Conference day of the seventh official Google Analytics User Conference in Amsterdam in search of new Google Analytics tips and tricks. More information about the Program of GAUC 2016 can be found here: http://www.gauc.nl/programma-conference-day/. So, what are the key takeaways of the master classes this…
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Continue reading →: How close is Facebook to becoming The Circle?
Sometimes the future is coming at you at a faster rate than you expect it to come. This post is about exactly that feeling. I never thought the ideas I read in The Circle would become a thing in the actual world as quickly as they did. Let me start…
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Continue reading →: Virtual reality: connecting Unity to the CAVE
Imagine being given the opportunity to experience a life-like virtual environment together with your peers just by using technology. Imagine seeing things you have not pictured possible, like visiting an alien planet, exploring the deepest parts of the ocean or even using it for teaching young children. As the technology…
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Continue reading →: Other tag managers on the block: Qubit Opentag
At Greenhouse Group, we’ve been working with tag manager for over 3.5 years now. Over the last part of that period, a lot of articles popped up about Google Tag Manager (GTM), Google’s solution to tag management. It’s a great option, but there are some other vendors out there that…
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Continue reading →: 3D print marketing and best practices
3D printing is the process in which a 3D object is created from a digital file. This is also known as an additive process. In this process, an object is manufactured by laying down successive layers of material until an object is created. Since 3D printing started booming in 2012,…
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Continue reading →: The differences between Adobe Experience Design and Sketch App
Coming from an Adobe Fireworks background I was at least to say displeased with Adobe pulling the plug on my favourite tool. Me and the rest of the Fireworks community felt abandoned by Adobe. How would they ever make up for this mischief? I have continued to use Adobe Fireworks…
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Continue reading →: Improving Optimizely’s Google Tag Manager integration
Adding Optimizely data to Google Analytics has a few benefits. First of all, you can verify Optimizely’s results in GA, which is always a good thing. By segmenting Optimizely-tested users in analytics, you also open up a world of extra reports, metrics and visualisations, that you won’t find in Optimizely.…
