Over the last decade, the transition from TV towards digital has caused the advertising market to shift from offline to online as well. Retailers are required to follow this trend along with the consumer in order to catch – and keep – their attention. This means designing extra content, like banners, to be placed on websites and social media so that potential »
We all have these times where we hack a piece of code together in 5 minutes. Usually, these pieces of code are not hidden gems, they tend to do simple stuff. Every once in a while though, you will find yourself writing a simple script which gives you a big smile afterwards. In this post, I will discuss one of »
Virtual environments in python are very useful for managing different projects and especially when multiple people have to work on them. It is also useful for using packages which are not entirely supported on every version of python. Personally I needed a virtual environment when using Tensorflow. Tensorflow was not available on Python version 3.6 and hence I needed »
While we're seeing some great progress in AI, there is increasing concern about the danger of it by people like Stephen Hawking. This 'possible existential threat to humanity' is the reason why people like Elon Musk and Sam Altman started OpenAI. The authority on the threat of AI is Nick Bostrom, Oxford professor, director of Future of Humanity Institute and »
We recently got the question: if we start using Google Analytics 360 and Big Query, do we still need to use a second data logger like Snowplow Analytics? A great question. I discussed this question with our data team and it turns out using Snowplow (an open source data logger) besides premium analytics tooling like Google Analytics 360 has several »