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Continue reading →: Improving the consistency of your projects with virtual environments in Anaconda
Virtual environments in python are very useful for managing different projects and especially when multiple people have to work on them. It is also useful for using packages which are not entirely supported on every version of python. Personally I needed a virtual environment when using Tensorflow. Tensorflow was not…
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Continue reading →: Moving API requests in React to Redux-Saga’s
In the last year we, at Greenhouse Group, have developed several React-based applications. One of the latest projects I’m working on is an internal tool to monitor marketing expenses for the marketeers within our company. It was my responsibility to set up this new tool based upon the experiences we’ve…
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Continue reading →: Measuring use of chatbots with Google Analytics
Recently, there’s been a lot of fuss about chatbots. They’re ‘the new thing’ and anyone cool does something with AI in a project. Platforms like API.ai (Google) and Wit.ai (Facebook) are helping the hype along quite a bit. Within a few clicks, anyone can have a chatbot at their disposal.…
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Continue reading →: How to analyse chatbot data
As 2017 might very well be the year for chatbots to go mainstream, now is a good time to discuss a way to analyse them. It turns out it’s easy to apply web-based customer journey analysis to a conversational interface. Let’s begin. Limitations of standardised reporting Currently, chatbot insights that…
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Continue reading →: Tunnelvision: you might be missing some interesting segments
During World War II, researchers from the Center For Naval Analysis were conducting a study on fighter planes that had returned from their mission. Researchers found that the most damage was done to the wings, and recommended extra armor be added to them. It wasn’t until mathematician Abraham Wald pointed…
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Continue reading →: Debugging Google Analytics measurements
Google Analytics is a powerful tool, but sometimes it’s hard to tell in what format an event is measured, or if a page view uses the actual URL for input or a virtual page path value. It’s especially hard when you weren’t involved in the measurement setup. This is why…
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Continue reading →: The importance of soft landing in a consumer friendly experience
In this article I will explain why and how to use data and scenario mapping to supply a consumer friendly message. It’s impressive to see how much data, technology and innovation is used to make online marketing ads work the way they do. Our goal is to show the right…
